Home prices are falling, but job security has become a new concern, Lennar says - MarketWatch
1. Lennar shares hit yearly lows due to rising selling incentives. 2. Company beat earnings expectations but at the cost of profitability. 3. Sales strength resulted from incentives running at 13%, exceeding normal levels. 4. Consumer confidence wavering, affecting housing transactions and market outlook. 5. Projected decreases in average selling prices and gross margins signal challenges ahead.