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Hometown Food Company, a Brynwood Partners Portfolio Company, Agrees to Acquire the Chef Boyardee® Brand from Conagra Brands, Inc.

1. Hometown Food Company acquires Chef Boyardee brand for $600 million. 2. Transaction includes Milton, PA facility and all related assets. 3. Chef Boyardee will enhance Hometown's portfolio, generating $1.6 billion revenue. 4. The deal is slated to close in Q2 2025, pending regulatory review. 5. Brynwood Partners emphasizes strong growth and brand reinvigoration potential.

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FAQ

Why Neutral?

While the acquisition is significant, it is not expected to drastically alter CAG's financial standing. Historically, similar sales have had mixed market reactions, indicating a stable outlook for CAG.

How important is it?

The sale of Chef Boyardee potentially influences CAG's market position and operational focus. However, as it involves a brand divestment rather than a sector-wide disruption, the overall impact is moderate.

Why Long Term?

The transition may stabilize CAG's short-term performance but could enhance long-term brand focus and performance. Previous divestitures in similar cases have led to stronger companies focusing on core brands.

Related Companies

Hometown Food CompanyGeneral MillsJ.M. Smucker Company
Brynwood Partners logo (PRNewsfoto/Hometown Food Company) , /PRNewswire/ -- Brynwood Partners IX L.P. announced today that its portfolio company, Hometown Food Company, has entered into a definitive agreement to acquire the Chef Boyardee® brand for $600 million from Conagra Brands, Inc. (NYSE: CAG). The transaction includes the 820,000 square foot facility in Milton, PA, as well as all assets and operations dedicated to the Chef Boyardee brand. The transaction is expected to close in the second quarter of 2025, subject to customary U.S. regulatory review. Chef Boyardee is an iconic American brand and category leader in shelf-stable meals, including both canned and microwave formats. The business has a rich heritage spanning over 100 years. The brand began when the renowned Chef, Hector Boiardi, immigrated from Italy to the U.S. in the early 1900s. Known for its delicious family-friendly recipes, the brand has earned generations of consumer trust and is universally recognized for its Beef Ravioli, Spaghetti & Meatballs, Mini Ravioli, and Beefaroni products. Chef Boyardee products are primarily sold in the grocery, mass retailer and dollar store channels across the U.S. and have a strong presence in Canada and Puerto Rico. The business's Milton, PA manufacturing facility, with its approximately 500 employees, will complement Hometown's three existing manufacturing facilities. Hometown Food Company was formed by Brynwood in 2018 to acquire a portfolio of brands from The J.M. Smucker Company, including the U.S. rights to the Pillsbury shelf stable baking products, Hungry Jack pancake mixes and syrups, Martha White and White Lily. Since then, Hometown has furthered its product offerings through the acquisition of Arrowhead Mills from The Hain Celestial Group, Inc. in 2019, the merger with De Wafelbakkers in 2022, and the acquisition of Birch Benders from Sovos Brands, Inc. in 2023. With Chef Boyardee, Hometown will have annual gross revenues exceeding $1.6 billion, and have four manufacturing facilities across the Northeastern, Midwestern, South Central, and Southeastern U.S., supported by approximately 1,500 employees. "The Chef Boyardee acquisition marks the single largest acquisition in Brynwood's 40-year history," said Henk Hartong, Chairman and CEO of Brynwood Partners. "We are excited to add the iconic Chef Boyardee brand to the Hometown collection of nostalgic brands that offer a longstanding rich heritage. We have grown the Hometown portfolio by nearly twofold since we formed the business and are confident that we can reinvigorate the Chef Boyardee brand and extend into new formats quickly.""We are thrilled to welcome Chef Boyardee into the Hometown family and will run the business from our corporate headquarters in Chicago," said Tom Polke, President and CEO of Hometown Food Company. "We look forward to working with the Conagra team to effect a smooth transition of the business."The Brynwood Partners portfolio also includes Harvest Hill Beverage Company, Carolina Beverage Group, Great Kitchens Food Company, West Madison Foods, and Miracapo Pizza Company. Chef Boyardee increases the total Brynwood manufacturing network to 20 U.S. facilities, approximately 5,500 employees and over $3.7 billion in annual sales. Four of Brynwood's portfolio companies are based in in the Chicagoland area and are supported by six factories. The transaction further solidifies Brynwood's reputation as the premier corporate carveout partner, having completed over 60 brand acquisitions from more than 20 different corporate sellers in its over 40-year history.Brynwood Partners was represented by Holland & Knight LLP on legal matters.About Brynwood PartnersBased in Greenwich, CT, Brynwood Partners, is an operationally-focused private equity firm that has been making control investments in North American-based lower middle market companies since 1984. The firm targets non-core brands and companies operating in the consumer sector. Brynwood Partners currently manages more than $2.3 billion in assets for its limited partners, which include U.S. and international pension funds, fund-of-funds, endowments, foundations, high net worth family investment offices and financial institutions. For more information, please visit www.brynwoodpartners.com.SOURCE Brynwood Partners IX L.P. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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