1. MDIA's HOT 97 announces an engaging weekday lineup for listeners. 2. The station remains a key player in Hip Hop culture. 3. MediaCo reaches over 20 million people monthly across platforms. 4. The lineup promotes significant personalities and addresses audience needs. 5. Listeners can access HOT 97 via multiple platforms including apps.
Engaging content can attract more listeners, potentially increasing ad revenue, similar to past successes of radio segments that boosted audience metrics.
The new lineup showcases commitment to quality programming, which can enhance brand loyalty and advertising opportunities.
The immediate announcement is likely to attract listeners quickly; however, lasting impacts depend on sustained audience engagement.
MediaCo Holding Inc.'s (NASDAQ:MDIA) HOT 97, the globally recognized home of Hip Hop culture and music, proudly announces its powerhouse weekday lineup, keeping listeners locked in all day, every day with their favorite voices and DJs.
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Listen to Your Hot 97 Family All Day Long!
"HOT 97 is the voice of the streets, the soundtrack of New York, and the heartbeat of Hip Hop culture," said Kudjo Sogadzi, EVP, Growth and Content at MediaCo Holding. "This lineup reflects the best in music, personality, and connection with our audience, whether they're tuning in from the Tri-State area or anywhere in the world."
From wake-up vibes to late-night energy, HOT 97 continues to set the standard in Hip Hop radio, delivering the biggest personalities, breaking new music, and keeping the culture alive.
"HOT 97 has always been THE destination for Hip Hop, and our listeners know they can count on us from the moment they wake up, to the moment they wind down," said Katrina B, HOT 97 Assistant Program Director/Music Director. "We give our audience the voices they love and the energy they need, no matter what time of day they tune in."
Fans can listen everywhere, on the airwaves, online at HOT97.com, or via the HOT 97 app, ensuring that the culture moves with them no matter where they are. For more information, visit HOT97.com or follow @HOT97 across social platforms.
About MediaCo
MediaCo Holding Inc. (NASDAQ:MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at www.mediacoholding.com.
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Media Contact press@mediacoholding.com