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Hot Wheels Reveals All-New Product Line to Bring the Thrill of Formula 1® to Racing Fans at Home

1. Mattel announces new Hot Wheels F1 products for 2025. 2. The range includes die-cast cars and racing circuits. 3. Products target Formula 1 fans and collectors globally. 4. Available at major retailers starting in 2025. 5. Previous products received strong fan engagement.

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FAQ

Why Bullish?

New product launches typically boost sales momentum, as seen with seasonal toy releases.

How important is it?

Increased product lines can drive significant revenue growth for Mattel, impacting future financial performance.

Why Long Term?

The sustained interest from new products could positively influence MAT's brand reputation and sales over time.

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Hot Wheels Reveals All-New Product Line to Bring the Thrill of Formula 1® to Racing Fans at Home

A selection of die-cast cars are now available at major retailers globally and additional Hot Wheels F1® products will be released throughout 2025

Create the hottest and fastest Hot Wheels collection with a 1:64 scale Premium Formula 1® race car. Each vehicle features a Metal/Metal body and chassis, and Real Riders tires with authentic details to replicate the actual, real-life race car...

EL SEGUNDO, Calif.--()--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with Formula 1®, Mattel, Inc. (NASDAQ: MAT) has today revealed additional products from the Hot Wheels Formula 1® collection due to hit shelves in 2025.

Unveiled ahead of the Nuremberg International Toy Fair, the range brings to life eight Formula 1® teams...

Fans will also feel the speed of Formula 1® at home when they go head-to-head against their friends...

“The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling,” said Roberto Stanichi, executive vice president of Hot Wheels...

Emily Prazer, chief commercial officer at Formula 1, said: “It’s fantastic to see the Hot Wheels Formula 1 collection hit the shelves...

The Hot Wheels Formula 1 2025 product lineup includes:

  • Hot Wheels Formula 1® Singles 1:64 Assortment
  • Hot Wheels Formula 1® 5-Pack Assortment
  • Hot Wheels Premium Series Formula 1® Race Car
  • Hot Wheels Formula 1® Sprint Race Circuit
  • Hot Wheels Formula 1® Grand Prix Race Circuit

When the Formula 1® 2025 season officially starts...

About Mattel

Mattel is a leading global toy and family entertainment company...

About Formula 1®

Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition...

Contacts

Press contact:
Mattel Press Office
Press@mattel.com

Formula 1 Press Office
E: f1media@f1.com
T: @f1media

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