How a CEO's exit and a Jeep 'comeback' led to Stellantis being the only automaker to advertise during Super Bowl 59
1. Stellantis featured Super Bowl ads, emphasizing a U.S. comeback narrative. 2. The Jeep ad starred Harrison Ford, symbolizing freedom and American values. 3. Stellantis aimed to differentiate from competitors' exclusive EV focus. 4. CEO search continues after Carlos Tavares' sudden departure. 5. Chairman Elkann views marketing as an investment, not a cost.