How American Eagle's CEO defied critics of Sydney Sweeney ads — and gained 1M new customers: ‘You can't run from fear'
1. American Eagle maintained controversial ad campaign despite criticism and social media pressure. 2. Campaign attracted nearly a million new customers from July to September. 3. Stock prices surged alongside rising clothing sales during the ad campaign. 4. CEO Schottenstein defended the campaign's intention and refused to back down. 5. Marketing blitz with Travis Kelce followed, capitalizing on celebrity engagement.