How Corona seized on a spring-break trend to win back Gen Z beer drinkers
1. Constellation sees rising success among Gen Z customers despite industry challenges. 2. Corona Sunbrew is the top new beer brand in dollar sales. 3. Sales for beer fell 7%, while wine and spirit sales dropped 65%. 4. Tariffs expected to impact beer revenue by $70 million and wine by $20 million. 5. Customer loyalty is increasing, especially among Hispanic consumers for Modelo.