How crazy popcorn buckets became big business for movie theaters

1. AMC's novelty popcorn buckets generated $65 million in revenue last year. 2. Unique buckets boost concession sales and enhance the movie experience. 3. Upcoming blockbuster films will increase demand for specialty popcorn buckets. 4. AMC plans to order larger quantities to prevent sellouts. 5. Competition among theaters for unique merchandise is intensifying.