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How E.l.f pulled off its $1 billion Rhode deal

1. E.l.f. Beauty's net income declined by 30% this quarter. 2. The company’s shares fell nearly 11% post-earnings report. 3. E.l.f. launched a $1 billion acquisition of Hailey Bieber's Rhode brand. 4. The brand remains popular among Gen Z and Millennials. 5. Experts see potential for growth despite current challenges.

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FAQ

Why Bearish?

The decline in net income and falling shares indicate investor concern. Historical examples show that decreased earnings often lead to negative stock performance, as seen during economic slowdowns.

How important is it?

The article details financial performance that directly affects E.l.f.'s market perception. The potential for long-term growth through acquisitions is significant but overshadowed by immediate financial troubles.

Why Short Term?

Immediate reactions to earnings reports typically affect share prices quickly. Investors often reassess stock outlooks based on recent performance, such as the 11% drop following earnings.

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