How E.l.f pulled off its $1 billion Rhode deal
1. E.l.f. Beauty's net income declined by 30% this quarter. 2. The company’s shares fell nearly 11% post-earnings report. 3. E.l.f. launched a $1 billion acquisition of Hailey Bieber's Rhode brand. 4. The brand remains popular among Gen Z and Millennials. 5. Experts see potential for growth despite current challenges.