1. Only 32% of U.S. teens use Facebook, down from 71% in 2014. 2. Facebook Marketplace is a key driver for younger user engagement. 3. Marketplace has 1.1 billion users and competes with eBay and Craigslist. 4. A partnership with eBay could boost user activity in Marketplace. 5. Marketplace contributes to Meta's long-term engagement strategy despite low monetization.
Despite declining teen usage, Marketplace retains user engagement and competitive positioning. Historical transitions, like Instagram's evolution, show that platforms can pivot successfully based on usage trends.
The article highlights critical trends in user engagement that could influence Meta's advertising revenue strategy. The focus on Marketplace underlines Meta's adaptability to changing user preferences.
The ongoing growth of Marketplace suggests stability in user engagement over time, paralleling past successes with ad-driven models transitioning through innovations.