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How NFL star A.J. Brown just sent a self-help book to No. 1 on Amazon - MarketWatch

1. A.J. Brown's viral video boosted book sales on Amazon. 2. His team won the NFL playoffs against the Packers 22-10. 3. Brown read a performance book that became a bestseller on Amazon.

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FAQ

Why Bullish?

Increased book sales can enhance Amazon’s revenue from publishing.

How important is it?

Such publicity can influence consumer interest in Amazon's book offerings.

Why Short Term?

The immediate effect is linked to current sales trends.

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