1. On introduces LightSpray, an automated shoe manufacturing technique. 2. Production process reduces handling from 200 hands to automated spray method. 3. First LightSpray factory opens in Zurich with plans for mass production. 4. Innovation is seen as a competitive advantage for On. 5. Process allows rapid production of seamless, sock-like shoes.
The introduction of LightSpray could drastically reduce production costs and increase scalability. Previous innovations in manufacturing in the footwear industry have positively impacted stock valuations.
Innovations that streamline production are critically important for competitive positioning in the sneaker market, especially amidst increasing demand.
The successful deployment of LightSpray could position On for significant market growth over the next few years, similar to how Nike expanded with technological innovations in production.