How To Trade Apple's Big 'October Surprise'
1. Apple unveiled iPhone 17 Air, the thinnest model at $999. 2. Shares fell 1.6% post-event, indicating a 'sell the news' trend. 3. Apple's strategic focus on health innovations strengthens its brand. 4. Historical patterns suggest a potential price rally starting October 2. 5. Long-term investments in manufacturing and R&D signal growth prospects.