HOYTS Cinemas and IMAX Relaunch Partnership with Up to Five New IMAX With Laser Locations Across Australia
1. IMAX and HOYTS expand partnership, adding up to five new locations in Australia. 2. First location to open in Melbourne ahead of 'Avatar: Fire and Ash'. 3. Australia's IMAX market has significantly grown, showing strong box office performance. 4. IMAX with Laser technology will enhance the cinema experience at new locations. 5. Australia ranks tenth in IMAX box office, outperforming many established markets.