1. HUYA is the exclusive streaming platform for the 2025 Demacia Cup. 2. This is the first time a third party organizes the event since 2014. 3. The tournament features 14 LPL teams and two streamer squads. 4. HUYA’s role boosts its position in the competitive e-sports landscape. 5. Innovative format enhancements aim to improve viewer engagement.
FAQ
Why Bullish?
HUYA's involvement in a premier event increases brand visibility and user engagement, likely leading to growth in viewership and revenues. Historical data suggests that involvement in major e-sports events tends to have a positive correlation with stock performance in gaming companies.
How important is it?
This announcement is crucial for HUYA as it impacts user engagement and potential revenue streams. Its role in a significant e-sports event is likely to elevate its market position and improve investor sentiment.
Why Short Term?
The immediate effect of hosting the Demacia Cup will attract user attention and could result in increased subscriptions and advertising revenues in the short term, particularly as the tournament runs from December to January.
GUANGZHOU, China, Dec. 15, 2025 /PRNewswire/ -- HUYA Inc. ("Huya" or the "Company") (NYSE:HUYA), a leading game-related entertainment and services provider, today announced that it is serving as the official organizer and exclusive streaming platform for the 2025 Demacia Cup, an annual League of Legends tournament and one of China's most recognized professional e-sports events.
The 2025 Demacia Cup marks the first time since its inception in 2014 that hosting rights have been granted to a third party, reflecting Huya's expanding presence within the League of Legends e-sports ecosystem. For this year's event, Huya has developed and introduced multiple format enhancements designed to enrich competitive dynamics and viewer engagement. The tournament features 14 League of Legends Pro League (LPL) teams and two streamer squads competing from December 15, 2025 to January 3, 2026.
Huya's role as the first external host of the Demacia Cup demonstrates the Company's strengthened capabilities in organizing, producing, and operating large-scale, professional e-sports events, further reinforcing its position within the gaming and e-sports landscape.
About HUYA Inc.
HUYA Inc. is a leading game-related entertainment and services provider. Huya delivers dynamic live streaming and video content and a rich array of services spanning games, e-sports, and other interactive entertainment genres to a large, highly engaged community of game enthusiasts. Huya has cultivated a robust entertainment ecosystem powered by AI and other advanced technologies, serving users and partners across the gaming universe, including game companies, e-sports tournament organizers, broadcasters and talent agencies. Leveraging this strong foundation, Huya has also expanded into innovative game-related services, such as game distribution, in-game item sales, advertising and more. Huya continues to extend its footprint in China and abroad, meeting the evolving needs of gamers, content creators, and industry partners worldwide.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook in this announcement, as well as Huya's strategic and operational plans, contain forward-looking statements. Huya may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Huya's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Huya's goals and strategies; Huya's future business development, results of operations and financial condition; the expected growth of the live streaming market and game market; the expectation regarding the rate at which to gain active users, especially paying users; Huya's ability to monetize the user base; Huya's efforts in complying with applicable data privacy and security regulations; fluctuations in general economic and business conditions in China; the economy in China and elsewhere generally; any regulatory developments in laws, regulations, rules, policies or guidelines applicable to Huya; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Huya's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Huya does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
For investor and media inquiries, please contact:
In China:
HUYA Inc.
Investor Relations
Tel: +86-20-2290-7829
E-mail: ir@huya.com
Piacente Financial Communications
Jenny Cai
Tel: +86-10-6508-0677
E-mail: huya@tpg-ir.com
In the United States:
Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: huya@tpg-ir.com
View original content:https://www.prnewswire.com/news-releases/huya-serves-as-the-official-organizer-and-exclusive-streaming-platform-for-the-2025-demacia-cup-302642055.html
SOURCE HUYA Inc.