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IAS Chief Product Officer Srishti Gupta Named to IAB Tech Lab's Board of Directors

1. IAS's CPO, Srishti Gupta, joins IAB Tech Lab's Board of Directors. 2. Gupta aims to enhance transparency in digital advertising. 3. IAS focuses on creating customer-centric products for advertisers. 4. Collaboration with IAB Tech Lab aims to set industry standards. 5. Gupta's leadership expected to drive innovation in digital media.

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FAQ

Why Bullish?

Gupta’s board appointment signals IAS's leadership in digital advertising standards, potentially driving growth.

How important is it?

Gupta's position aligns with IAS's mission, enhancing its credibility and market position.

Why Long Term?

Establishing industry standards can lead to sustained trust and business for IAS over time.

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NEW YORK, March 12, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced its Chief Product Officer (CPO), Srishti Gupta, has been appointed to IAB Tech Lab's Board of Directors. Aligned with IAS's mission to drive trust and transparency across the digital advertising landscape, Gupta will join other industry leaders to guide the strategic direction of Tech Lab's five pillars of innovation, including supply chain diligence. "I look forward to serving alongside the Tech Lab's esteemed Board of Directors to develop standards, initiatives, and products that enable a thriving and vibrant digital media and advertising industry," said Srishti Gupta, CPO at IAS. "Together, we're committed to developing new frameworks and championing their adoption to ensure advertisers can protect their investments through transparent and safe interactions across the supply chain while propelling brand equity and performance." Gupta joined IAS as CPO in September 2024 to lead the company's product strategy, product development, and go-to-market initiatives. Managing a global team of product and data science experts, Gupta is responsible for spearheading solutions that power business outcomes for advertisers. Under her leadership, IAS is building customer-centric products that leverage the company's wealth of data to maximize performance and ad effectiveness. "Srishti brings deep product expertise and a strong track record of collaboration, making her a valuable addition to the Board," said Anthony Katsur, CEO of IAB Tech Lab. "As the industry navigates increasing complexity, it's important that we work together to develop practical, effective solutions. We're glad to have IAS's perspective represented, and we look forward to Srishti's contributions in shaping standards that support a more transparent and efficient digital ecosystem." Previous to her role as CPO at IAS, Gupta served as the Chief Product Officer at Rokt, an e-commerce technology company, and was Director of Ads Measurement at Amazon. About Integral Ad ScienceIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com. About IAB Tech LabEstablished in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com. Media Contact[email protected] SOURCE Integral Ad Science, Inc.

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