1. IAS expands partnership with Reddit to enhance ad measurement capabilities. 2. New features include Viewability and Invalid Traffic Measurement for advertisers. 3. IAS aims to improve ad confidence through third-party metrics. 4. Reddit's advertising growth reinforces the collaboration's significance for IAS. 5. Integration of brand safety measures supports advertiser investment reassurance.
This expanded partnership indicates increasing demand for IAS's services, akin to previous positive expansions seen in similar collaborations, such as IAS’s partnerships with other media giants. Historical data shows that such enhancements often lead to short-term stock price increases as investor confidence rises.
The partnership's expansion is significant for IAS's positioning in the ad measurement market and should enhance its competitive edge, likely increasing stock performance.
The immediate benefits of enhanced ad measurement could attract new advertisers quickly, driving revenue growth in the near term, similar to prior partnerships that led to immediate financial results for IAS.
NEW YORK, April 3, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its partnership with Reddit (NYSE: RDDT), a community platform powered by conversation and authentic human connection. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS's Total Media Quality for Reddit.
With IAS's Total Media Quality for Reddit, advertisers can remain confident that their media buys are reaching real users across more than 100,000 authentic interest-based, intent-driven communities on the platform.
"IAS's Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit's unique communities and conversations," said Lisa Utzschneider, CEO of IAS. "Reddit continues to provide advertisers with a platform to reach highly engaged communities, and we are excited to expand our solutions to give Reddit advertisers actionable data to better inform media buys on the platform."
With Total Media Quality for Reddit, IAS will provide advertisers with:
"As Reddit's advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform," said Jim Squires, EVP of Business Marketing and Growth at Reddit. "IAS's Total Media Quality for Reddit is an added layer of information that gives brands even greater clarity and confidence in the value of being part of conversations that matter to their business."
Most recently, IAS and Reddit announced the availability of Brand Safety and Suitability Measurement in January 2025 to complement Reddit's own user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls. IAS's AI-driven Multimedia Technology is also integrated into Reddit's Limited inventory filter to provide Reddit with the most accurate content classification in addition to its robust community moderation and on-platform controls.
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
CONTACT: contact@integralads.com
SOURCE Integral Ad Science, Inc.