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IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap

1. IAS partners with Snap and Lumen Research for attention metrics. 2. New system combines eye-tracking data with media quality for improved insights. 3. Advertisers gain deeper understanding of consumer engagement on Snapchat. 4. Holistic metrics enable optimized campaign performance across platforms. 5. This partnership marks a significant advance in the Attention Economy.

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FAQ

Why Bullish?

The innovative partnership enhances IAS's value proposition, similar to past successful collaborations.

How important is it?

The partnership could significantly distinguish IAS in competitive ad tech industry, driving growth.

Why Long Term?

Sustained growth anticipated as advertisers increasingly prioritize attention metrics, echoing prior industry trends.

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Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal , /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market strategic partnership with Snap Inc. (NYSE: SNAP) and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS's AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform. IAS launches Social Attention Measurement for Snap. "Advertisers are increasingly seeking deeper understanding into how consumers engage with their media," said Lisa Utzschneider, CEO of Integral Ad Science. "Our new first-to-market partnership with Snap and Lumen Research creates a complete view of attention. It unifies real-world user data with media quality data to provide a holistic understanding of attention to drive media performance in a leading global social platform." Snap Attention Measurement with IAS and Lumen Research gives advertisers: A custom attention metric on Snapchat: Go beyond viewability measurement and leverage key attention insights within IAS Signal, powered by Lumen's attention model and combined with IAS's media quality metrics for attention measurement on Snapchat to understand media performance and engagement. A holistic view of attention metrics across channels: Seamlessly view Snap Attention and IAS Quality Attention Measurement across platforms and channels. Trusted Third-Party Measurement: Providing advertisers with trusted, independent third-party attention measurement to support their campaign performance goals. Attention measurement powered by Lumen Research for Snap uses eye tracking technology, backed by the world's largest opt-in dataset, enabling advertisers to move beyond viewability metrics and gain deeper, more actionable insights into consumer behavior and real attention."This partnership is a major step forward for the Attention Economy — giving advertisers on Snap the clarity and confidence to measure how attention drives action," said Mike Follett, CEO of Lumen Research. "At Lumen, we know it's what people pay attention to that truly shapes behaviour."Snap Attention Measurement will be available in IAS Signal, IAS's unified reporting platform that delivers the data and insights advertisers need to easily measure and optimize their digital campaigns across channels.IAS is a global leader in attention measurement and optimization. In December 2024, IAS introduced its Quality Attention™ Optimization product in beta, giving advertisers a powerful new way to activate attention insights and optimize programmatic campaigns in real-time. This first-of-its-kind solution combined Lumen's industry-leading predictive eye-tracking technology with IAS's AI-driven measurement to help advertisers better understand and act on how consumers engage with their ads across screens. Alongside this launch, IAS also announced an expanded partnership with Lumen Research to bring Social Attention measurement to IAS customers —offering advertisers attention metrics across social platforms and the open web via IAS.For more information, visit: https://integralads.com/solutions/attention/About Integral Ad ScienceIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.Media Contact: [email protected]SOURCE Integral Ad Science, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In Also from this source

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