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Ice, Heart, and Heroes: Ronald McDonald House New York's 31st Annual Skate with the Greats Supports Families Fighting Pediatric Illnesses

1. Emanuel, a cancer warrior, was honored during a charity event for RMH-NY. 2. The event reinforces McDonald's brand support for families in need.

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Why Bullish?

Positive community engagement can enhance brand loyalty. McDonald's has historically benefited from strong community ties, boosting sales.

How important is it?

The article highlights McDonald's community involvement, which supports brand image and long-term customer loyalty.

Why Long Term?

Building goodwill through charity fosters brand loyalty, influencing future growth and sales.

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MCDYUMWEN
NEW YORK--(BUSINESS WIRE)--Eight-year-old Emanuel, a cancer warrior and amputee, was honored by his hockey coaches, mentors, teammates and New York Rangers greats for his remarkable courage during Ronald McDonald House New York's (RMH-NY) 31st Annual Skate with the Greats on April 3. New York Rangers legends and hundreds of New Yorkers came together at the Lighthouse & Sky Rink at Pier 61, Chelsea Piers, to recognize Emanuel while supporting RMH-NY and the many families the organization ser.

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