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Identiv, ZATAP and Genuine-Analytics Partner to Digitally Authenticate Fine Wines Using Specialized IoT and Blockchain Technology

1. Identiv launched a wine authentication solution leveraging NFC and blockchain. 2. Wine fraud impacts 20% of bottles, increasing demand for secure solutions. 3. The partnership recently authenticated rare vintages at a Swiss auction. 4. Webinar on the innovative solution scheduled for May 28, 2025. 5. The technology enhances brand value and consumer trust in the wine industry.

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Why Bullish?

Identiv's foray into the high-value wine market positions it well, similar to its previous innovations in IoT. Historical examples show that tech advancements stimulate market interest and likely lead to price appreciation.

How important is it?

The introduction of a scalable, secure authentication solution positions Identiv as a leader in combating wine fraud, potentially leading to increased market share and stock performance.

Why Long Term?

As wine fraud remains prevalent, ongoing adoption of this technology may significantly enhance revenue over time, similar to how RFID's growth shaped retail supply chains.

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Companies will Demo Innovative Wine Authentication Solution in May 28 Webinar on the Future of Wine Authentication , /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, introduces a new NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors in collaboration with ZATAP and Genuine-Analytics. With global wine fraud estimated to impact as much as 20% of bottles in circulation, the partnership between Identiv, ZATAP, and Genuine-Analytics AG is setting a new standard in wine authentication using wireless IoT, digital certificates, and blockchain to verify not just the bottle, but the wine inside.  This next-generation solution combines secure NFC technology, non-invasive content testing, and blockchain-based digital identity, enabling near-instant verification of a wine's authenticity and protecting a brand's value, reputation, and consumer trust. At a Swiss wine auction in 2024, the partnership's solution successfully authenticated a series of rare, high-value vintages, with some bottles priced at over 20,000 Swiss Francs. It even detected a counterfeit bottle, reinforcing the platform's potential for broader adoption. "This is the future of wine authentication," said Klaus Simonmeyer, Vice President at Identiv. "With our NFC inlays designed specifically for the unique properties of wine bottles, Genuine-Analytics' groundbreaking analysis of wine contents, and ZATAP's digital twin technology, we're able to confirm not only that a wine bottle is authentic, but so is the wine inside." A Proven SolutionEach company brings its specific expertise to the solution. This collaboration establishes an immutable digital link between a physical bottle of wine, its contents, and its authenticated, digital twin hosted on an IoT-based blockchain.  The integrated solution includes: Identiv's secure NFC inlays, powered by NTAG® 424 DNA TagTamper security-certified chips from trusted IC provider NXP® Semiconductors, are built to detect tampering and link each bottle to its digital identity. Genuine-Analytics' scientific content analysis, validated against its proprietary winePROOF database. ZATAP's mobile interface communicates with Blockchain infrastructure, providing real-time authentication and provenance data to buyers and sellers. To authenticate a wine bottle's contents, Genuine-Analytics uses a microscopic laser-drilled hole to test the wine inside the bottle against its proprietary winePROOF database. Once verified, a GA Safety Tag custom-designed by Identiv is applied to reseal the bottle and provide digital proof of authenticity. By securing both the contents and the container, the system creates a new standard for digital trust – one that benefits not only collectors and auction houses, but also wine producers seeking to protect their brand and customers. "This partnership's goal is to make wine authentication seamless and reliable for everyone," said Dr. Markus Ehrat, CEO of Genuine-Analytics. "Together, we're delivering a complete authentication solution that's scalable and secure, helping the wine industry stay ahead of counterfeiting risks." David Geisser, CEO of ZATAP, added, "When this solution is applied at the producer level, it can scale to include any wine, from luxury wines to more everyday vintages." Leaders from Identiv, Genuine-Analytics AG, and ZATAP will co-host a webinar, "The Future of Wine Authentication," on May 28, 2025, at 9:00 AM PDT/6 PM CET. The webinar will include a live demo of the wine authentication application. To attend, please register here. About IdentivIdentiv's full-circle RFID-enabled IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. Its solutions, integrated into over 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging, and more. For additional information, visit identiv.com. Identiv Media Contact:Sophie PearsonIdentiv, Inc.[email protected] ZATAP Media Contact:David GeisserZATAP[email protected] Genuine-Analytics AG Media Contact:Dr. Markus EhratGenuine-Analytics AG[email protected] SOURCE Identiv WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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