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IFF Introduces Science of Performance: A New Approach to Elevating Scent Design

1. IFF launches 'Science of Performance' program for enhanced fragrance efficiency. 2. The program employs AI to improve scent control and manage malodors.

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Why Bullish?

The launch of a new performance-enhancing program can drive product demand, similar to past innovations like IFF's new flavor technologies. Historically, such advancements have led to increased sales and market presence.

How important is it?

The introduction of advanced technology like AI in product development increases IFF's competitive advantage and potential revenue growth, positioning it favorably in the marketplace.

Why Long Term?

The program's integration of AI for fragrance enhancement may foster long-term customer loyalty and sales, resembling past trends where innovative products significantly boosted market share over time.

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PARIS--(BUSINESS WIRE)--IFF (NYSE: IFF) unveils its Science of Performance program, a comprehensive, science-driven suite that enhances fragrance creation by increasing efficiency and precision to manage scent intensity and control malodors. The program combines decades of measured data enhanced by proprietary AI capabilities, along with advanced sensory, technical, consumer and market expertise in various end-user applications. "Science of Performance is a unique approach to scent performance.

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