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IHG HOTELS & RESORTS SERVES BREAKFAST IN 'BED ON THE BASELINE' WITH ICONIC US OPEN 2025 EXPERIENCE

1. IHG enhances guest experience at US Open with exclusive offerings. 2. Introduces 'Bed on the Baseline' for IHG Loyalty members. 3. Launches limited-edition 'Watermelon Slice' cocktail for event attendees. 4. Continues to surprise fans with giveaways and immersive experiences. 5. Focuses on hospitality-driven celebration to boost brand visibility.

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FAQ

Why Bullish?

Enhanced brand visibility through high-profile events likely to improve customer engagement, reminiscent of previous successful marketing initiatives like the partnership with major sports events.

How important is it?

The collaboration with a prestigious event like the US Open showcases IHG's commitment to elevating customer experiences, which potentially increases brand loyalty and hotel occupancy.

Why Short Term?

Immediate marketing boosts from the ongoing US Open can impact quarterly performance and increase hotel bookings during the event.

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IHG Also Debuts Its First-Ever Cocktail Available at This Year's US Open: Watermelon Slice, Crafted with Moët & Chandon and Served in a Collectible Cup, /PRNewswire/ -- IHG Hotels & Resorts is serving up its seventh year as the official hotel and hotel loyalty program of the US Open Tennis Championships and providing exclusive experiences to tennis fans on and off the court. This year, the brand is doubling down on the thrill of the tournament, offering once-in-a-lifetime moments that go well beyond the grandstand. From breakfast in bed at one of the sport's most iconic venues to curated champagne cocktails crafted to capture the spirit of every match, IHG is bringing fans closer to the game and the magic of the US Open experience. IHG Hotels & Resorts' Bed on the Baseline IHG Hotels & Resorts' Watermelon Slice Cocktail A Courtside Moment: "Bed on the Baseline"Introducing "Bed on the Baseline," an exclusive offering for IHG One Rewards members with the chance to win an over-the-top breakfast in bed experience right on the court in Louis Armstrong Stadium – just days after tennis legends have played and the crowds have cleared. The winner and their guest will be treated to IHG's signature VIP hospitality from the minute they arrive. After a private black car transfer to the stadium, they'll be welcomed by a dedicated concierge and escorted courtside to enjoy a luxurious breakfast, delivered room service–style as they lounge in bed and cozy up with plush IHG robes and slippers. To complete the setting, guests will sip on IHG's first-ever, limited-edition cocktail available at this year's US Open, Watermelon Slice, while iconic match highlights play on the stadium's big screen. Personalized touches will round out the experience, from curated IHG swag and custom photo opportunities to can't-miss surprises – emphasis on the 'can't miss.'Loyalty members can enter for a chance to win the "Bed on the Baseline" package at IHG One Rewards Access starting today through Sunday, Sept. 7th at 11:59 p.m. EST.* For non-members, registration is free at ihg.com/onerewards.Connor Smith, VP of Masterbrand & Partnerships at IHG Hotels & Resorts, said:"Not everyone gets to say they've had breakfast in bed on a legendary tennis court, but IHG is making that dream a reality. This exclusive experience is our special way of giving fans the keys to the stadium, unlocking it all to themselves just moments after the world's best players lit it up. It's a chance to soak up the electric energy of the US Open in a way only IHG can deliver."A Cocktail Worth Cheering For: Watermelon SliceDebuting alongside the "Bed on the Baseline" is IHG's Watermelon Slice, a limited-edition cocktail crafted exclusively for the IHG Racquet Bar at the US Open. Featuring a refreshing blend of Moët & Chandon, watermelon juice, elderflower liqueur, and lime, the cocktail is garnished with a signature watermelon wedge and served in a bespoke tennis-themed collectible cup. Available at the IHG Racquet Bar onsite and select IHG hotel properties in NYC, the cocktail is equal parts elevated refreshment and collectible item.More Exclusive Offerings for IHG GuestsThroughout the tournament, IHG will surprise fans with giveaways, offer immersive activations on the grounds, serve refreshing sips at the IHG Racquet Bar, and provide IHG One Rewards member-only perks. From custom swag and social scavenger hunts to unforgettable redemption packages, IHG continues to transform the US Open into a hospitality-driven celebration of tennis. Loyalty members can turn their rewards into VIP experiences with all IHG's sports partners throughout the year by bidding to redeem them on IHG One Rewards Access. The 2025 US Open Tennis Championships will run from Aug. 18 through Sept. 7 at the USTA Billie Jean King National Tennis Center in Flushing, New York. *The "Bed on the Baseline" is available for one guest and their plus one. The experience will take place on Monday, September 15th. See here for Terms & Conditions. About IHGIHG Hotels & Resorts (tickers: LON:IHG for Ordinary Shares; NYSE:IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.With a family of 20 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145 million members, IHG has more than one million rooms and 6,700 open hotels in over 100 countries, and a development pipeline of over 2,200 properties. Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco hotels, Ruby, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG's hotels and corporate offices globally.Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.For our latest news, visit our Newsroom and follow us on LinkedIn.SOURCE IHG Hotels & Resorts WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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