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Image Herbicides Unveils New Brand Identity to Take the Guesswork out of Weed Control

1. CENT's Image® Herbicides launched a new brand identity and packaging. 2. The redesign aims to improve consumer recognition and ease of selection.

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FAQ

Why Bullish?

The rebranding and targeted consumer approach can lead to increased sales. Historical examples, like Procter & Gamble rebranding strategies, have shown significant sales growth post-refresh.

How important is it?

The brand's strategy aligns with consumer trends towards clarity in product choices, which can drive revenue. This strategic change is vital for the competitive positioning of CENT in the herbicides market.

Why Short Term?

Consumer response to the new branding will be visible in upcoming sales reports. Quick changes in market perception can impact short-term purchasing decisions.

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CENTCENTAPGSJM
WALNUT CREEK, Calif.--(BUSINESS WIRE)-- #ImageForWeeds--Image® Herbicides, part of the Central Garden & Pet portfolio (NASDAQ: CENT) (NASDAQ: CENTA), is making it easier than ever for homeowners to confidently tackle their weed problems with a bold new brand identity, packaging redesign, and refreshed positioning. Backed by consumer research, the herbicide brand's latest evolution aims to remove confusion and help consumers quickly identify the right weed killer for their specific needs—so they can kill mor.

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