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In National Advertising Division Challenge, SharkNinja Voluntarily Discontinues HydroDuo Wet Dry Hard Floor Cleaner Claim

1. SharkNinja discontinued a performance claim on HydroDuo cleaner due to a NAD challenge. 2. Dyson's complaint centered on misleading comparisons with the WashG1 cleaner. 3. The NAD found Shark's comparison inappropriate due to differences in functionality. 4. SharkNinja's decision to discontinue the claim was said to be unrelated to Dyson. 5. The NAD process ensures advertising truth and accuracy in the cleaning appliance market.

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FAQ

Why Neutral?

The discontinuation of the claim may prevent potential legal costs but lacks significant market impact. Historical cases show that similar disputes often have limited financial consequences for companies.

How important is it?

The article highlights regulatory scrutiny but does not indicate major operational changes or market advantage. Its relevance lies in reflecting evolving competitive dynamics.

Why Short Term?

Immediate impacts may be felt due to reputational effects, but long-term sales may remain steady. Past incidents of comparative claim disputes usually resolve quickly without long-term damage.

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DYHENSW
New York, NY, May 15, 2025 (GLOBE NEWSWIRE) -- In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge initiated by competitor Dyson, Inc., SharkNinja Operating LLC voluntarily discontinued the comparative performance claim on its website for its HydroDuo Wet Dry Hard Floor Cleaner vs. the Dyson WashG1. Fast-Track SWIFT is an expedited process by the National Advertising Division (NAD) for reviewing single-issue advertising cases. Dyson and Shark market competing household floor cleaning appliances. Dyson challenged advertising by Shark that compared the performance of Dyson’s WashG1 wet hard floor cleaner to the performance of Shark’s HydroDuo Wet Dry Hard Floor Cleaner. Specifically, Dyson challenged Shark’s comparative performance claim “Dry-only Pickup. Easily capture dry messes and crumbs without having to wet your floors. Better debris pickup on hard floors vs. the Dyson WashG1† †Based on IEC 62885-2.2021. Front stroke results.” NAD determined that the challenge was appropriate for SWIFT because it presented the single issue of whether Shark's comparison of the performance of Shark’s HydroDuo operating in "dry-only" mode to the performance of Dyson's WashG1 is inappropriate because Dyson's WashG1 does not have a "dry-only" mode. During the inquiry, SharkNinja informed NAD that it had permanently discontinued the challenged claim for business reasons unrelated to Dyson’s challenge. NAD will treat the permanently discontinued claim, for compliance purposes, as if NAD recommended that it be discontinued.    All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes. About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org. About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

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