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In Search of Sleep: KAYAK Launches Guide to the Most Restful Destinations Around the World

1. 55% of Americans consider a 'Sleepcation' for 2025 travel plans. 2. KAYAK launched a 'Sleepcation' filter to find low-cost sleep-friendly destinations. 3. Rest and relaxation are becoming primary reasons for vacation, not just afterthoughts. 4. Major travel destinations focus on air quality and safety for optimal sleep. 5. Growing consumer interest may boost travel bookings via platforms like KAYAK.

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FAQ

Why Bullish?

The increasing demand for unique travel experiences like 'Sleepcations' could drive bookings. Historical precedents show niche travel trends positively impact companies like BKNG, as seen with wellness tourism's rise boosting revenues.

How important is it?

Given BKNG's significant role in online travel, evolving travel trends focused on wellness can directly enhance engagement and profitability, creating long-term strategic advantages.

Why Long Term?

As consumer preferences shift towards wellness and relaxation-focused travel, BKNG's offerings could thrive over several years, similar to sustained growth seen post-pandemic in tourism sectors emphasizing wellness.

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Over half of Americans are seeking a 'Sleepcation' in 2025, according to recent study Split, Croatia, Canmore, Canada, Andorra la Vella, Andorra are top spots for a 'Sleepcation' KAYAK adds Explore Feature to Help Travelers Find Cheapest Destinations For Catching Z's , /PRNewswire/ -- Forget counting sheep - 'Sleepcations' are the growing trend for travelers seeking quality rest and relaxation during a trip. According to a recent study by KAYAK, the world's leading travel search engine, 85% of Americans have felt sleep-deprived in the past year and 55% are considering booking a 2025 "sleepcation," or vacations that prioritize quality sleep and relaxation. Ahead of World Sleep Day, KAYAK is launching a guide to the world's best sleepcation destinations, based on factors such as air quality, noise pollution, proximity to nature, safety and spa availability. With nearly 3 out of 4 of Americans saying they need a vacation this year more than ever, here are the top spots in the world to catch some Z's: Split, Croatia (think pristine coastlines so beautiful you may think you're already dreaming) Canmore, Canada (think fresh mountain air that will lull you to sleep after a day of hiking in nearby Banff National Park) Andorra la Vella, Andorra (think valley views with literal sheep you can count on your way to a deep sleep) Looking stateside, here are the top U.S. destinations that fit the bill for a quality snooze: Leavenworth, Washington (this quaint Bavarian mountain town, like that of a far-off land, is what dreams are made of) Mammoth Lakes, California (with geothermal features and natural beauty, the sandman will see you now) Pigeon Forge, Tennessee (whether enjoying the Great Smokey Mountains or Dollywood, you'll be singing 'Light of a Clear Blue Morning' after a great night's sleep) "KAYAK's study highlights a growing shift in the way we think about travel. Rest and relaxation are no longer afterthoughts but are becoming the main event," said Dr. Angela Holliday-Bell, sleep specialist, coach and speaker. "By choosing destinations designed for restorative sleep, travelers can reset their sleep patterns, reduce stress, and return home feeling truly refreshed, which is an experience that they are unlikely to get otherwise." In addition to the guide, KAYAK has also launched a brand new "Sleepcation" filter on KAYAK Explore to help travelers easily discover the most sleep-friendly destinations that they can fly to from their origin airport for the cheapest price. Simply select the "Sleepcations" option under 'Type of Trip' to see where you can fly for the lowest $$ but highest Zzz's. "From economic uncertainty to political tensions and the grind of overwork and sleep deprivation, it's clear that people are turning to their vacations as a much-needed opportunity to recharge," said Kayla Inserra DeLoache, KAYAK consumer travel trends expert. "With reduced stress being a top reason Americans report better sleep on vacation, our guide highlights the best destinations for genuine rest and relaxation." For more on KAYAK's list of the world's best Sleepcations, ranked head HERE. Methodology Survey methodology: An online survey was conducted by PureSpectrum among 1121 US consumers who have travelled domestically or internationally within the last two years.  Fieldwork took place between the 28th-30th of January, 2025. An online survey was conducted by PureSpectrum among 1121 US consumers who have travelled domestically or internationally within the last 2 years. Fieldwork took place between the 28th-30th of January, 2025. Guide ranking methodology: KAYAK considered the most searched city destinations worldwide based on accommodation searches made on KAYAK from January 1, 2024, to January 12, 2025, for the travel period between January 7, 2024, and June 30, 2025. These cities were then shortlisted based on their proximity to natural landmarks such as mountains, lakes, rivers, beaches, hot springs, and national parks. Cities with a population above 1.5 million were excluded. These shortlisted destinations were then analysed against key factors: air quality, noise pollution, governance & political stability, perception of safety, share of accommodations with spa amenities, and accommodation prices. Full methodology HERE. About KAYAKKAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world's leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We also support business travelers with our corporate travel solution. SOURCE KAYAK WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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