Innovative Capabilities in Advertising Transparency

The recent integration of Gracenote IDs into Index's supply-side platform marks the industry's first move toward a system supporting show-level transparency, brand suitability, and comprehensive post-campaign reporting. With this advancement, Index Exchange has positioned itself uniquely in the market, providing the only show-level reporting that utilizes Gracenote’s extensive content ID graph, which is built upon TMS IDs—widely recognized in the media industry.

• Show-Level Reporting: Enables buyers to verify show impressions and track their streaming investments effectively.
• Brand Suitability: Provides contextual signals ensuring ads reach appropriate content.
• Privacy Protection: Guarantees that no personal user information is included in the reporting.

Benefits for Buyers and Media Owners

This innovative reporting capability offers a streamlined approach for buyers seeking deeper insights into ad performance across streaming platforms. It simplifies the process of evaluating content adjacency and ensuring brand alignment, thus enhancing marketing strategies without increasing workflow complexity or dependence on segment-based activation. Moreover, marketers can glean valuable data on which types of content resonate best with their audiences.

For media owners like Spectrum Reach, this technology offers a scalable and privacy-first method for integrating contextual data into programmatic advertising. The early adoption by Spectrum Reach illustrates a significant move towards enhancing advertiser trust and maintaining viewer privacy.

Quotes from Industry Leaders

"Marketers want deeper transparency and more actionable signals in streaming TV," said James Wilhite, Vice President of Product at Index Exchange. "Offering Gracenote-powered show-level reporting today underscores our commitment to advancing measurement and bringing meaningful innovation to both buyers and publishers."

Jake Richardson, VP of Partnerships at Gracenote, added, "Our content ID graph helps unlock a clearer view of program-level performance, and this new capability with Index supports stronger outcomes for both sides of the ecosystem."

Daniel Callahan, Senior Vice President and Chief Revenue Officer at Spectrum Reach, noted, "The combination of transparency and high-quality, privacy-focused data are the foundation of smart media investments and help drive better decisions."

Conclusion

This collaboration evidences a dedicated effort to cultivate a more transparent, contextually-rich advertising environment in streaming television. With the launch of this revolutionary show-level reporting capability, companies like Index Exchange (CHTR), Gracenote, and Spectrum Reach are positioning themselves at the forefront of the media industry's evolution.

About Index Exchange

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content across various screens. With over 20 years of experience in the industry, Index Exchange connects major experience makers with leading global brands, ensuring a quality viewing experience.

About Spectrum Reach

Spectrum Reach, the advertising sales division of Charter Communications, Inc. (NASDAQ: CHTR), delivers customized advertising solutions for clients across local, regional, and national markets. Operating in 36 states and 91 markets, Spectrum Reach utilizes aggregated and de-identified data insights to create innovative advertising opportunities.

About Gracenote

Gracenote, a division of Nielsen, specializes in providing entertainment metadata and content IDs to major creators and platforms. With a vast database covering over 50 million titles in streaming catalogs worldwide, Gracenote enhances content discovery and navigation, facilitating better business decisions through powerful analytics.