1. Informa TechTarget announced EMEA Archer Awards winners for marketing excellence. 2. Winners included major companies like AWS and Schneider Electric. 3. Awards highlight impactful use of intent data and targeted marketing. 4. TTGT's recognition of B2B partnerships could enhance its market presence. 5. Strategic partnerships are crucial for long-term growth and success.
Recognition from awards may enhance TTGT's reputation and lead to increased demand, similar to past award winners like HubSpot improving after accolades.
Being recognized can boost investor confidence and customer engagement significantly impacting TTGT’s valuation.
The awards can lead to sustainable partnerships and ongoing business improvements over time as seen in prior years' winners increasing their market share post-recognition.
LONDON--(BUSINESS WIRE)--TechTarget, Inc. ("Informa TechTarget") (Nasdaq: TTGT), global growth accelerator and leading provider of intent data and insights to the B2B technology sector, today announced the 2025 EMEA winners of the Archer Awards, the Company’s annual awards program that recognizes customers for Go-to-Market excellence. This year’s winners are driving breakthrough marketing and sales results in their industries. Winners were announced at Informa TechTarget’s ROI Summit EMEA in London on June 24, 2025.
You can see the full list of this year’s winners here.
“We are very proud to honour these incredible companies for the impact they are making in EMEA in partnership with Informa TechTarget,” said Brent Boswell, Senior Vice President and Managing Director, International, TechTarget. “By leveraging strategic guidance, highly targeted audiences, buyer-relevant content and precision intent data, they are achieving greater outcomes across the entire product lifecycle – from R&D to ROI. Congratulations to all our winners!”
An expert panel evaluated nominations and selected the winners based on criteria established for each category.
2025 EMEA Archer Awards – Company Winners
Best Integrated Media Program
Best Content Program
Best Pipeline Generation
Best Thought Leadership Program
Digital Team of the Year
Intent-Driven Marketing Excellence
Intent-Driven Sales Excellence
Partner Marketing Excellence
About the Archer Awards
Informa TechTarget’s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with Informa TechTarget.
About Informa TechTarget
TechTarget, Inc. (Nasdaq: TTGT), which also refers to itself as Informa TechTarget, informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI.
With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:
Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.
© 2025 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.