Innovative Eyewear, Inc. Highlights Smart Eyewear Competitive Pricing Edge Amid Eyeglass Industry Cost Pressures Due to Tariffs

, /PRNewswire/ -- Innovative Eyewear Inc. (NASDAQ: LUCY), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, confirms its tariff rate on smart eyewear and highlights its competitive edge vs. traditional eyewear. Lucyd smart eyewear. Image courtesy of Innovative Eyewear, Inc. Smart eyewear products that enter the United States from China currently have a total effective duty of approximately 27.5%. This stands in sharp contrast to recent trade measures that have increased the combined duty on many conventional eyewear lines imported from China to approximately 155%, underscoring a landed‑cost advantage for smart eyewear, including those made by Innovative Eyewear.1 "We believe the current tariff situation is bringing smart eyewear to price parity with traditional designer eyewear, thereby facilitating the upgrade to smart eyewear," said Harrison Gross, CEO of Innovative Eyewear. "As tariffs place excessive pressure on traditional eyewear arriving from China, which makes approximately 90% of the world's eyewear2, the recent tariff exemption on Chinese electronics puts US smart eyewear companies in a strategic position. We expect that as price increases as a result of tariffs and the de minimis exemption goes into effect, U.S. eyewear customers will be able to select smart eyewear options for the same price as traditional eyewear." About Innovative Eyewear, Inc.Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.Forward-Looking StatementsThis press release contains certain forward-looking statements, including, but not limited to, those relating to the projections, expectations or beliefs about future tariffs and their anticipate impact on the production, shipment, pricing and market demand for smart eyewear. . Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, statements regarding the projections, expectations, or beliefs about potential future tariffs and their anticipated impact on the production, shipment, pricing, and market demand for smart eyewear. These statements are based on current expectations and assumptions that are subject to risks and uncertainties, including changes in trade policy, the imposition of new tariffs or modifications to existing tariffs, supply chain disruptions, and market reactions. Actual results may differ materially from those expressed or implied in these statements. Factors that may cause such differences include, but are not limited to, the outcome of international trade negotiations, shifts in global manufacturing dynamics, and customer demand variability. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."Investor Relations Contact:Scott Powell, Skyline Corporate Communications Group, LLC+1 (646) 893-5835 | [email protected]Media Contact:Society22 PREmail: [email protected]Note: Forward-looking statements included in this press release are based on current expectations and subject to risks that may cause actual results to differ materially. Further, tariffs on products imported to the US are subject to rapid changes.1 https://thevisioncouncil.org/blog/vision-council-provides-latest-updates-tariffs-impacting-optical-industry#:~:text=Optical%20products%20imported%20from%20China,a%20slightly%20lower%20rate%20of2 https://www.hisightoptical.com/news/how-to-find-right-eyewear-manufacturers-in-china-i/SOURCE Innovative Eyewear, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

Innovative Eyewear, Inc. Highlights Smart Eyewear Competitive Pricing Edge Amid Eyeglass Industry Cost Pressures Due to Tariffs

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