Inside GM's decade-long battle to revive Cadillac as the quintessential American luxury car brand
1. GM focuses on reviving Cadillac as America's luxury brand. 2. Cadillac's sales increased 18% in Q1 2023, best since 2008. 3. The first customer deliveries of the Celestiq are expected mid-year. 4. Cadillac faces heavy competition in China, affecting its sales. 5. Mark Reuss emphasizes commitment to luxury market and all-electric vehicles.