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INSTANT FREEPLAYS: CHIPOTLE TO REWARD FANS WITH FREE BURRITOS DURING THE 2025 MEN'S PROFESSIONAL BASKETBALL CHAMPIONSHIP SERIES

1. Chipotle launches 'Instant Freeplays' during 2025 men's basketball championships. 2. Fans can win free entrees during Coach's Challenges via social media posts. 3. Promotion aims to enhance fan engagement during lengthy replay reviews. 4. Past campaigns successfully increased customer interaction and brand visibility. 5. Chipotle maintains a focus on real food for athletes and fans.

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FAQ

Why Bullish?

This promotion should enhance customer engagement and attract new customers. Previous successful campaigns indicate a pattern of positive brand sentiment.

How important is it?

Promotions like this can significantly drive customer traffic and sales, especially during sporting events.

Why Short Term?

The impact will likely be felt during the championship series and immediately thereafter. Promotions often produce spikes in activity but typically have temporary effects.

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During every Coach's Challenge, Chipotle will challenge fans to find a hidden keyword in a post on X for the chance to win a free entree* In response to basketball fans' frustration with lengthy replay reviews, "Chipotle Instant Freeplays" keeps the momentum going even when the game comes to a halt , /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced a new promotion called "Chipotle Instant Freeplays" ahead of the 2025 men's professional basketball championship series. How It Works Chipotle Instant Freeplays keeps the momentum going during the 2025 men's professional basketball championship series, even when the game comes to a halt during a Coach's Challenge. Whenever there is a Coach's Challenge during the live broadcast of certain games in the 2025 men's professional basketball championship series, @chipotletweets will share a post on X for fans to "review." Fans will be challenged to uncover a keyword hidden in the post. The first 5,000 fans who text the keyword to 888222 will win a free entrée.* Each team is given one Coach's Challenge per game that can be used to review a personal foul given to one of its players, an out-of-bounds violation, a goaltending violation or a basket interference violation. If a team's first challenge is successful, they will be awarded a second challenge. Basketball fans frequently take to social media to vent about how some replay reviews take too long."Having the game come to a halt and watching referees review a play over-and-over again is rarely enjoyable," said Chris Brandt, President, Chief Brand Officer. "We want fans to have fun throughout the game, so we are offering a chance to score free Chipotle during Coach's Challenge reviews."Real Food For Real Basketball Fans Chipotle established its Real Food for Real Athletes platform to help athletes across all levels perform their best with proper nutrition through real ingredients. For years, Chipotle has provided Real Food for Real Fans during basketball's highest level of competition in June. The brand aims to bring together fans from opposing teams with the universal appeal of free Chipotle. "Chipotle Instant Freeplays" builds on the brand's successful "Free Throws, Free Codes" and "Freepointer'' campaigns over the last two years that dropped free entrée codes for free throws and three-pointers made.This promotion is not affiliated with or authorized, endorsed, or sponsored by the National Basketball Association, any of its affiliates or any NBA team or personnel or X.*Free Entrée Codes will be valid for any regularly priced entrée, subject to availability, for five (5) days following delivery of the Entrée Code. Valid in the U.S. only, 13+. Standard text and data rates may apply.  Additional terms: chipotle.com/free-play.About ChipotleChipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of March 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.SOURCE Chipotle Mexican Grill WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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