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Interactive Strength Inc. (Nasdaq:TRNR)'s FORME Named an Exclusive Wellness Partner for Virgin Atlantic's New Clubhouse at LAX

1. TRNR's FORME studio partnership with Virgin Atlantic boosts brand visibility. 2. The collaboration targets affluent customers in premium hospitality environments.

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Why Bullish?

Partnership with Virgin Atlantic enhances brand exposure and market potential, similar to TRNR's previous collaborations that successfully drove growth.

How important is it?

Strategic partnerships in high-profile venues could significantly enhance revenue potential for TRNR, impacting investor perception positively.

Why Long Term?

Increased brand visibility in the premium sector can yield sustained revenue growth over time.

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Partnership Raises FORME's Visibility with Affluent Customers, Highlights Brand's Seamless Integration into Premium Hospitality and Travel Environments Installation adds to Hospitality Customers such as Four Seasons, Bulgari and Mandalay Bay Resort AUSTIN, TX / ACCESS Newswire / March 27, 2025 / Interactive Strength Inc. (Nasdaq:TRNR) ("TRNR" or the "Company"), maker of innovative specialty fitness equipment under the FORME and CLMBR brands, today announced that FORME has been selected as an exclusive wellness partner for Virgin Atlantic's newly launched Clubhouse at Los Angeles International Airport (LAX). The partnership places the award-winning FORME Studio at the center of Virgin Atlantic's new Zen Den, an immersive wellness space within the airline's premium Clubhouse lounge.

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