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Introducing Burberry Goddess Parfum: A New Chapter of Fragrance Intensity

1. Burberry launches Goddess Parfum, emphasizing strength and sensuality in fragrance. 2. New scent could intensify competition in the fragrance market for COTY.

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FAQ

Why Neutral?

While Burberry's new fragrance could challenge COTY's products, the overall market impact is moderate. Historical fragrance launches often lead to temporary shifts but not lasting changes in market leader status.

How important is it?

The introduction of a new competitor product in the fragrance space merits attention, though COTY's portfolio is diverse enough to absorb competitive pressure.

Why Short Term?

The immediate impact of a new product launch is typically short-lived. Consumer preferences may swing momentarily towards Burberry, but COTY's established brands remain strong in the long run.

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COTYELPVH
NEW YORK--(BUSINESS WIRE)--Burberry Beauty unveils Burberry Goddess Parfum – a celebration of the strength, confidence and kindness within, and the latest chapter in the Burberry Goddess fragrance story. Created by renowned perfumer Amandine Clerc-Marie, the new Parfum introduces unexpected twists. ‘I amplified the power and sensuality of the three signature vanilla accords at the heart of the Goddess fragrance,' says Clerc-Marie, who also included a surprising soft suede accent at the base – e.

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