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INTRODUCING THE STAR OF STAR OF THE SEAS: ROYAL CARIBBEAN NAMES DIANA ROSS GODMOTHER

1. Diana Ross named godmother of Royal Caribbean's Star of the Seas. 2. Ship debuts August 2025 from Port Canaveral to top Caribbean destinations. 3. Star of the Seas features extensive family entertainment and dining options. 4. Celebration includes a naming ceremony in an AquaDome with ocean views. 5. Royal Caribbean expands its offerings with more exclusive destinations planned.

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Why Bullish?

The announcement elevates RCL's brand presence and family-oriented appeal, potentially boosting bookings. Historical parallels exist with prior ship launches, which often correlate with stock price increases.

How important is it?

The celebrity association and innovative offerings can attract larger audiences, leading to potential increases in revenue; past performances of celebrity endorsements have shown positive price impacts for cruise lines.

Why Long Term?

The strategic branding and operational focus on family vacations can enhance long-term revenue growth. Recent industry trends show family travel boosting cruise bookings significantly.

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Diana Ross will take center stage as the godmother of the ultimate family vacation coming August 2025, /PRNewswire/ -- The ultimate family vacation is getting ready to set sail, and a star-studded godmother is leading the way. Royal Caribbean has announced musical icon Diana Ross as the official godmother of Star of the Seas when the revolutionary Icon Class ship debuts August 2025. With her music inspiring generations of families, Ms. Ross will take the stage to welcome the newest family vacation sailing from Port Canaveral (Orlando), Florida, and visiting the top-rated Perfect Day at CocoCay in The Bahamas. June 2025 – Royal Caribbean reveals global music icon Diana Ross as the godmother of the new Star of the Seas. Ms. Ross will set the tone for the world’s best family vacation when the celebration kicks off in August 2025 in Port Canaveral (Orlando), Florida, where Star will deliver 7-night vacations to the Eastern and Western Caribbean, including visits to Royal Caribbean’s top-rated exclusive destination in The Bahamas, Perfect Day at CocoCay. As godmother, Ms. Ross will join a longstanding maritime tradition of bestowing safekeeping onto the ship, its crew and the millions who will make memories on the ultimate family vacation for years to come. To celebrate the unveiling of Star, Ms. Ross will take part in an iconic naming ceremony in the ship's AquaTheater, located in the transformational AquaDome neighborhood surrounded by wraparound ocean views. Fans can stay tuned to learn more on how they can join the celebration on Royal Caribbean's Instagram page. "I am truly honored to join the Royal Caribbean family," said Diana Ross. "Having spent years of creating beautiful music and memories and bringing people together from all over the world, this feels like a perfect continuation of my journey as godmother of Star of the Seas." The celebration will set the tone for what's in store on Star, welcoming families and vacationers of all ages to experience the record-setting Icon Class lineup. Star combines the best of beach retreats, resort escapes and theme park adventures across eight neighborhoods that are destinations in themselves to deliver the world's best family vacation. With adrenaline-pumping thrills at Category 6 waterpark, unrivaled ways to chill at seven pools, jaw-dropping entertainment – including the cult-classic movie turned instant-hit musical "Back to the Future: The Musical" – and more than 40 ways to dine and drink including Lincoln Park Supper Club and so much more, Star is where every type of family and vacationer can make memories together and on their own without compromise."We are thrilled to have Diana Ross join us for the debut of Star of the Seas, the next bold vacation in our revolutionary Icon Class designed to encompass the best a vacation experience can offer," said Michael Bayley, president and CEO, Royal Caribbean. "We couldn't imagine a more fitting godmother for Star than Diana Ross, who is a true icon known for creating music that transcends generations while celebrating life and bringing people together. We can't wait to welcome Ms. Ross, our guests and crew to celebrate the arrival of Star this August."As the next world's best family vacation from Orlando, Star will deliver 7-night vacations to the most sought-after destinations in the Eastern and Western Caribbean, including the vacation brand's top-rated Perfect Day at CocoCay in The Bahamas. Royal Caribbean has more standout experiences in store across its expanding lineup of destinations from the ultimate beach day at Royal Beach Club Paradise Island in December 2025 to incredible destinations in Mexico at Royal Beach Club Cozumel in 2026 and Perfect Day Mexico in fall 2027.Media can find assets and more information on www.RoyalCaribbeanPressCenter.com/Star.About Royal CaribbeanRoyal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with innovations and an all-encompassing combination of experiences, from thrills to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 22 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the line's top-rated private destination, Perfect Day at CocoCay in The Bahamas.  Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor. SOURCE Royal Caribbean International WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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