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Introducing the TimberHue™ Collection by James Hardie: A Revolution in Siding Aesthetics and Durability

1. James Hardie launches TimberHue™ Collection with eight new wood-look colors. It's innovative. 2. Collection combines natural wood aesthetics with enduring fiber cement durability. It features premium ColorPlus® finishes. 3. TimberHue™ launches nationwide in spring 2026. Available for multiple exterior applications. 4. New finish technology offers superior adhesion and fade resistance. It withstands harsh weather.

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Why Bullish?

The new TimberHue™ Collection reinforces James Hardie's market leadership and appeals to design-focused consumers. Similar product innovations have historically boosted investor sentiment in building products companies.

How important is it?

While the innovation is promising and reinforces James Hardie's brand, the delayed launch limits near-term price impact. The long-term view remains positive, but immediate market reaction may be modest.

Why Long Term?

The launch scheduled for spring 2026 and enduring performance features suggest sustained revenue growth. Long-term brand differentiation from innovation can positively affect market share, as seen in past industry examples.

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Experience the Warmth of a Natural Wood Look with the Durability of Fiber Cement in Eight Stunning Colors, /PRNewswire/ -- James Hardie Building Products Inc. (James Hardie), a subsidiary of James Hardie Industries plc (ASX: JHX;  NYSE: JHX) and the #1 brand of siding in North America*, is proud to announce an exciting new innovation: the TimberHue™ Collection by James Hardie. This collection of products with new, premium color finishes combines the timeless beauty of natural wood with the unparalleled durability and performance of James Hardie's renowned fiber cement technology. The TimberHue™ Collection by James Hardie will feature a curated palette of eight colors, hand selected by the James Hardie design experts, to complement a wide range of architectural styles. The color Ebony Forest is featured here. Each color in the TimberHue™ Collection is designed to evoke the warmth and charm of natural wood, including Ebony Forest, pictured here. The TimberHue™ Collection by James Hardie, featuring the next generation of ColorPlus® Technology finishes, introduces a stunning two-tone, natural wood look that elevates the aesthetic of any home exterior. The color Hickory is featured here. Each color in the TimberHue™ Collection is designed to evoke the warmth and charm of natural wood, including Hickory, pictured here. The TimberHue™ Collection by James Hardie will feature a curated palette of eight colors, hand selected by the James Hardie design experts, to complement a wide range of architectural styles. From the rich, earthy tones of Chestnut and Walnut to the sophisticated hues of Ash and Ebony Forest, each color is designed to evoke the warmth and charm of natural wood. This new collection incorporates the beautiful, warm aesthetic of natural wood – which is both timeless and on-trend – with the superior durability of Hardie® products. The full color range includes Ash, Chestnut, Ebony Forest, Hawthorn, Hickory, Walnut, Weathered Oak, and White Birch. In addition to its aesthetic appeal, the TimberHue™ Collection by James Hardie is engineered to withstand the harshest weather conditions, including snow, hail, and freezing temperatures. Like all Hardie® products, it is made from fiber cement, which is specifically formulated to help resist moisture, humidity, pests, and external fire. Hardie® fiber cement is noncombustible** and does not ignite. It won't burn, nor will it add fuel to a fire. "The TimberHue™ Collection by James Hardie is a testament to our commitment to innovation and quality," said Sean Gadd, President of James Hardie North America. "We are thrilled to offer a product next year that not only enhances the beauty of homes but also provides the durability and low maintenance that our customers have come to expect."The TimberHue™ Collection by James Hardie, featuring the next generation of ColorPlus® Technology finishes, introduces a stunning two-tone, natural wood look that elevates the aesthetic of any home exterior. Launching nationwide in spring 2026, the TimberHue™ Collection by James Hardie will be available on Hardie® Plank, Hardie® Panel, Hardie® Soffit, and Hardie® Trim Batten, and will offer unmatched design flexibility, allowing homeowners to create a cohesive exterior style or highlight unique architectural features with ease.The ColorPlus® Technology finish ensures superior color consistency, adhesion, and fade resistance, keeping a home looking beautiful longer with minimal maintenance. This factory-applied, baked-on finish offers a premium look that is as enduring as it is striking.Whether a homeowner is looking to mix and match with other Hardie® products for a unique, mixed-material appearance by using the TimberHue™ Collection by James Hardie as an accent or using the TimberHue™ Collection as a full wrap exterior, the possibilities are limitless.For more information about James Hardie Building Products Inc. and Hardie® products, visit www.JamesHardie.com.* Based on Freedonia 2022 Global Siding (Cladding) demand estimates and James Hardie sales in North America.**Hardie® siding complies with ASTM E136 as a noncombustible cladding. Noncombustible siding, when combined with other fire mitigation measures, can help harden a home against external fire.James Hardie Building Products Inc.James Hardie is the North American leader in fiber cement exterior design solutions. Hardie® products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. As the #1 producer of high-performance fiber cement building solutions in the United States, James Hardie offers siding and accessories for every style. Hardie® products are noncombustible and stand up to weather and time while empowering homeowners and building professionals to achieve the home of their dreams. James Hardie operates with an inclusive company culture and an unwavering commitment to Zero Harm. The company proudly employs a diverse workforce of over 3,700 employees in North America.For more information and media resources, visit JamesHardie.com and JamesHardie.com/all-about-james-hardie/media-resources. For investor information, please visit ir.jameshardie.com.au.Connect with James Hardie on social media: LinkedIn Instagram Facebook X (formerly Twitter) Media Contact:James Hardie[email protected]Investor Contact:Joe Ahlersmeyer, CFAVice President, Investor Relations[email protected]SOURCE James Hardie Building Products Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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