BEIJING , March 13, 2025 /PRNewswire/ -- On Mar. 13, iQIYI, China's leading online entertainment pla...
Original sourceiQIYI announces the development of iQIYI LAND theme park. The park will leverage its film and drama IPs for immersive experiences.
The new theme park could significantly boost iQIYI's revenue and brand presence, similar to how Disney parks have enhanced their business models.
The theme park project will take time to develop and yield financial returns, potentially influencing growth over several years.
The announcement signifies strategic growth into new revenue streams, showcasing iQIYI's commitment to expansion.