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iQIYI announces the groundbreaking of its first comprehensive theme park, leveraging IP-driven offline experiences to boost growth

1. iQIYI announces the development of iQIYI LAND theme park. 2. The park will leverage its film and drama IPs for immersive experiences.

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FAQ

Why Bullish?

The new theme park could significantly boost iQIYI's revenue and brand presence, similar to how Disney parks have enhanced their business models.

How important is it?

The announcement signifies strategic growth into new revenue streams, showcasing iQIYI's commitment to expansion.

Why Long Term?

The theme park project will take time to develop and yield financial returns, potentially influencing growth over several years.

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DISSNEAMZN
BEIJING , March 13, 2025 /PRNewswire/ -- On Mar. 13, iQIYI, China's leading online entertainment platform, announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQIYI's extensive portfolio of film and drama IPs, empowered by cutting-edge technology to deliver fully immersive experiences for visitors.

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