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iQIYI sees surge in viewership during Chinese New Year: users favor classic IPs, long and short content, and strong interaction

1. iQIYI reports increased viewership during Chinese New Year, driven by classic IPs. 2. Content trends indicate strong consumer engagement on the platform.

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FAQ

Why Bullish?

Increased viewership can lead to higher revenue and subscriber growth, similar to past holiday trends.

How important is it?

Viewership data is crucial for revenue predictions, impacting investor confidence in iQIYI.

Why Short Term?

The impact from holiday engagement typically reflects quickly in quarterly earnings reports.

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IQ
BEIJING , Feb. 7, 2025 /PRNewswire/ -- On Feb. 5, iQIYI, China's leading online entertainment platform, released its viewership data and content trends for the Chinese New Year (CNY) holiday period (Jan. 28 to Feb. 4). Classic IPs, including blockbuster films, served as a powerful foundation, driving a surge in online viewership of related content and fueling platform-wide engagement.

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