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Ivystone Launches HawkSearch AI to Drive Multisite eCommerce Operation

1. Bridgeline Digital announced a new AI-driven product search for Ivystone. 2. HawkSearch enhances personalization across five eCommerce sites. 3. Improved search capabilities aim to boost sales and customer conversion. 4. CEO emphasizes the need for scalable merchandising technology. 5. Bridgeline supports online revenue growth through enhanced traffic and conversions.

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Why Bullish?

The new implementation shows Bridgeline's technology effectiveness, which can attract more clients and revenue. Historical examples indicate positive market reactions following successful tech launches, enhancing investor confidence.

How important is it?

The article discusses a strategic implementation of Bridgeline's technology, potentially improving their market visibility and financial performance. Such advancements are likely to resonate well with investors who prioritize growth and innovation.

Why Short Term?

Initial sales boosts from the Ivystone deployment are expected quickly, likely reflecting within quarterly results. Recent trends show that significant client implementations can drive metrics within one to two earnings cycles.

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AI-driven concept search and multisite merchandising accelerate product discovery and conversion Bridgeline Digital Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that Ivystone, a leading home and gift distributor, has launched HawkSearch's Multi-Engine Management across five sites within its multisite eCommerce operation.Ivystone has launched HawkSearch to power Concept Search, Recommendations and Merchandising across five eCommerce websites. This implementation will drive sales for the distributor by ensuring efficient, consistent management of search and personalization at scale.With HawkSearch Concept Search, IvyStone connects customer queries to broader product themes and intent, even when specific keywords are not used. A shopper searching for "cozy fall décor" might be shown plaid throw blankets, rustic wood accents, and pumpkin-scented candles, products that align with the concept, rather than the literal term. This improves product discovery and encourages deeper browsing across the catalog."IvyStone's implementation reflects what leading distributors need from search and merchandising technology," said Ari Kahn, CEO of Bridgeline. "HawkSearch delivers the personalization, scalability, and control that modern eCommerce operations demand."About BridgelineBridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.Contact:Danielle Colvin SVP of Marketing Bridgeline Digital [email protected]SOURCE: Bridgeline Digital

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