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Jack in the Box Revamps a Cult-Favorite: Pineapple Express Returns as the All-New Pink Pineapple Express

1. Jack in the Box reintroduces Pink Pineapple Express with new offerings. 2. Exclusive drinks and promotions aim to attract customers this spring.

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Why Bullish?

The launch of the popular flavor can boost sales and customer engagement. Historical campaigns driven by nostalgia or innovative twists have previously improved brand visibility and financial performance.

How important is it?

The article reflects a new product launch that can directly influence JACK’s sales and brand perception. Positive reception to the promotion could lead to a noticeable, albeit brief, increase in stock demand.

Why Short Term?

The impact is likely short-lived as the promotion aligns with a seasonal event, appealing to customers for a limited time. Similar past initiatives show quick but temporary sales spikes during seasonal promotions.

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SAN DIEGO--(BUSINESS WIRE)-- #JackintheBox--Jack in the Box Inc. (NASDAQ: JACK) is sparking joy this spring by reviving one of its most beloved and buzzworthy flavor platforms: Pineapple Express — now reimagined in pink. Just in time for the holiday that unofficially owns April, Jack is rolling out the all-new Pink Pineapple Express platform featuring three flavor-packed drinks, a $4.20 deal that hits just right, and one exclusive collab you won't find anywhere else. The Pink Pineapple Express lineup is a chee.

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