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Jeff Baker Named Group Vice President for Retail Marketing at Hormel Foods

1. Jeff Baker to become group VP for Retail marketing at HRL. 2. Baker has a 35-year history with Hormel Foods. 3. Focus on brand evolution to meet changing consumer preferences. 4. HRL aims to grow in snacking and food-forward sectors. 5. CEO expresses confidence in Baker's strategic leadership abilities.

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FAQ

Why Bullish?

The announcement of a seasoned leader like Baker indicates stability and growth potential for HRL.

How important is it?

Leadership changes at HRL can significantly influence strategic direction and market position.

Why Long Term?

Baker's leadership will shape HRL's strategy to adapt to long-term consumer trends in branding.

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Baker will assume the role at the end of the fiscal year following the planned retirement of Scott Aakre, /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a Fortune 500 global branded food company, announced that Jeff Baker, group vice president of Retail marketing for Value-Added Meats, will assume the role of group vice president for Retail marketing at the end of the company's fiscal 2025. Following the retirement of Scott Aakre, group vice president and chief marketing officer for Retail, Baker will oversee the evolution of the company's brand portfolio to meet changing consumer preferences, amplify its presence in snacking and entertaining, and drive growth in its food-forward portfolio. Jeff Baker Baker, a 35-year Hormel Foods veteran, joined the company in 1990 and held various positions of increasing responsibility from sales to product management to marketing. He advanced to vice president of marketing, Foodservice in 2012 and was promoted to group vice president of Foodservice in 2015. In 2018, he was named group vice president of Deli and assumed his current role in 2022. "Jeff is one of our most seasoned executives and has a strong track record of growth and a reputation for strategic thinking," said Jim Snee, president and chief executive officer, Hormel Foods. "I'm confident that under his guidance, our brands will continue to grow, evolve and stay closely connected to the needs of today's consumers." About Hormel Foods — Inspired People. Inspired Food.™ Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, JUSTIN'S®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.SOURCE Hormel Foods Corporation WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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