1. Jeffs' Brands divests retail assets to focus on homeland security. 2. Company sells 10% stake in Fort Technology for CAD $928,571. 3. This sale aims to enhance liquidity for strategic pivots. 4. New focus targets the growing global homeland security market. 5. Majority stake in Fort maintained post-sale, totaling 73.93% equity.
FAQ
Why Bullish?
The strategic pivot towards homeland security aligns with market growth forecasts, enhancing future prospects like those in similar past situations with tech firms shifting focus to high-demand sectors.
How important is it?
The article outlines a strategic shift that could substantially influence JFBR's growth trajectory and market standing, enhancing its liquidity and potential returns.
Why Long Term?
Investments in homeland security are expected to yield sustained revenue growth over several years, similar to prior tech adaptations in evolving markets.
Jeffs' Brands to Divest Shares in Fort Technology, Valued at CAD $20 Million
Tel Aviv, Israel, December 26, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce firm transitioning into the homeland security sector, has announced the sale of a portion of its holdings in Fort Technology Inc. (TSXV: FORT). On December 18, 2025, Jeffs’ Brands entered into a share transfer agreement to sell 1,428,571 common shares of Fort for a total consideration of CAD $928,571, or approximately CAD $0.65 per share.
Transaction Details
The shares to be sold represent about 10% of Jeffs’ Brands’ holdings in Fort and approximately 7.4% of Fort’s outstanding shares. This transaction implies a valuation of CAD $12.5 million, escalating to approximately CAD $20 million on a fully diluted basis for Fort Technology. Following this sale, Jeffs’ Brands will retain a majority interest with a 73.93% equity stake in Fort, a position maintained since its acquisition of Fort in July 2025.
Liquidity and Strategic Focus
This divestment of shares is part of Jeffs' Brands’ strategy to enhance liquidity while pursuing a deeper commitment to homeland security and advanced technologies. The expected closing of the sale is within seven days, pending customary closing conditions.
About Jeffs' Brands
Jeffs' Brands is primarily engaged in data-driven e-commerce operations, notably on platforms like the Amazon Marketplace. The Company aims to leverage its e-commerce expertise to expand into the global homeland security market through its wholly-owned subsidiary, KeepZone AI Inc. Following a recent agreement with Scanary Ltd., Jeffs' Brands is set to deliver comprehensive security ecosystems aimed at protecting critical infrastructure.
Forward-Looking Statements
This announcement contains “forward-looking statements” as defined under the Securities Act of 1933. These statements are based on current assumptions regarding the Company's future plans and strategies. Factors that could cause actual results to differ significantly include changes in market conditions, competition, and regulatory environments.
Contact Information
For more details about Jeffs' Brands, please visit jeffsbrands.com. Investor inquiries can be directed to:
- Michal EfratyAdi
- Investor Relations, Israel
- Email: michal@efraty.com