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Jessica Alba partners with Elle Magazine and Movado for the 2nd Annual Culture Makers Event

1. Jessica Alba hosted the second annual Culture Makers event. 2. Event partnered with Movado and Elle Magazine, enhancing cultural focus. 3. Celebrity attendees boost brand image and community connectivity for MOV.

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Why Neutral?

This event is a positive PR initiative that enhances brand reputation without materially changing earnings. Historically, similar cultural sponsorships have not driven immediate price volatility.

How important is it?

While the partnership and cultural engagement provide positive exposure, there is limited direct financial impact. The benefits are likely to accrue over time rather than drive an immediate price move.

Why Long Term?

The branding and community engagement benefits are gradual, potentially strengthening MOV’s market position over time. Past initiatives aimed at positioning have shown slow but persistent value enhancement.

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, /PRNewswire/ -- Jessica Alba hosted the second annual Culture Makers event at her home in partnership with Movado (NYSE: MOV) and Elle Magazine. The co-hosts for the evening along with Alba included Nina Garcia, Editor-in-Chief, ELLE Magazine and Tracy Brennan, Senior Executive at CAA. Lauren Sanchez and Jessica Alba Tracy Brennan, Jessica Alba and Nina García Jessica Alba, Dolores Huerta and Eva Longoria Andy García and Jessica Alba Jessica and Tracy created and launched Culture Makers in 2023 with the purpose of uniting, celebrating, and honoring the Hispanic and Latin community. "I am thrilled to host another #CultureMakers event this year. Since our first gathering, #CultureMakers continues to grow into what I always hoped it could be" stated Jessica Alba. "This year, we were able to take the festivities to another level by partnering with Movado, but just like last year, our intention remains the same: to foster culture, collaboration, community and connection. To create a space where we can uplift one another, celebrate our wins and spread joy." Jessica continued, "A huge thank you to my co-hosts, Nina and Tracy, and our guest of honor, Dolores Huerta who is nearly 95 years old and continues to be such a force! ¡Si se puede!" Some of the attendees included Eva Longoria, Danny Ramirez, Robert Rodriguez, Andy Garcia, Isabela Merced, Taylor Zachary Perez, Lauren Sanchez, Xochitl Gomez. Portraits were taken by celebrity photographer Nino Muñoz, light bites were served by Tacos 1986, Cocina Chiwas and La Monarca Bakery and cocktails were curated by Don Julio. Contact for Movado Group, Inc.: Heather Cohen Sugarman [email protected] Vice President, Public RelationsSOURCE Movado Group, Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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