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JetBlue's New Premium Experience, EvenMore®, Takes Off

1. JetBlue launches EvenMore premium travel experience for enhanced passenger comfort. 2. EvenMore offers extra legroom, complimentary beverages, and priority boarding benefits. 3. Mosaic members receive special perks related to EvenMore starting in 2025. 4. The service aligns with JetBlue's JetForward strategy to enhance customer experience. 5. Direct bookings on jetblue.com guarantee lowest fares and additional benefits.

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Why Bullish?

The launch of EvenMore can attract more premium customers, potentially increasing revenue. Similar enhancements in the past have positively affected airline stock prices.

How important is it?

The article introduces a new service that directly affects passenger experience and potential revenue growth, critical for future performance.

Why Short Term?

Initial bookings and consumer interest in EvenMore can drive short-term stock movements. Historical trends show immediate impacts from new service offerings.

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SAVEALKDAL
NEW YORK--(BUSINESS WIRE)--JetBlue (Nasdaq: JBLU) today announced that EvenMore, its new premium travel experience, is now available for booking on jetblue.com and the airline’s mobile app. Starting January 28, EvenMore customers will enjoy new benefits when they fly, including dedicated overhead bin space, complimentary alcoholic beverages, and a new premium snack. This launch marks another step in the airline’s JetForward strategy, which aims to deliver the products and perks customers value. “It’s no secret that customers increasingly value unique experiences, so we’re bringing together great service and affordable fares into a competitive, elevated travel option,” said Marty St. George, president, JetBlue. “Building on the success of Even More Space, the new EvenMore offers new amenities that our customers will love, in addition to the extra legroom they enjoy today.” More Space, More Speed, More Perks EvenMore seats will be primely located at the front of each aircraft1, or directly behind Mint seats where applicable, and will expand on the award-winning JetBlue experience with perks and amenities including: Extra legroom for ultimate comfort Complimentary alcoholic beverages2 Premium snack option: Tiny Tate’s Chocolate Chip Cookies Priority security access at select airports Early boarding for easier and faster settling in Dedicated overhead bin space marked with designated decals Complimentary headphones upon request Current Even More Space seats that are located mid-aircraft, overwing, or are designated exit row seats will become ‘extra legroom’ seats, offering customers additional space. These seats will be available for purchase later in the booking process, on the seat selection page, like how core preferred seats are currently sold. Regardless of seating choice, every JetBlue customer benefits from the airline’s industry-leading offerings, including fast, free, and unlimited Fly-Fi®3, seatback entertainment, and complimentary snacks and beverages. JetBlue consistently delivers an incredible onboard experience for all customers. EvenMore for Mosaic JetBlue’s most loyal TrueBlue Mosaic® members can look forward to EvenMore in their Signature Perks for 2025. Mosaic 1 members will have the option to book EvenMore at check-in and Mosaic 2, 3 and 4 members will be able to select EvenMore at the time of booking for more legroom and perks at no extra charge on JetBlue-operated flights4. All Mosaic members will also be able to select extra legroom at booking at no extra charge4 as a part of their Signature Perks. In 2023, JetBlue refreshed TrueBlue to be more rewarding than ever before with the introduction of new Mosaic levels, tiles and perks, as well as perks for TrueBlue members along their way to Mosaic status. Whether members arrive at Mosaic status through travel spend, JetBlue credit card spend or a combination of both, tiles allow members to make the path to perks and Mosaic their own. Book Better with JetBlue Currently, customers who book directly through jetblue.com are able to book EvenMore during their initial purchase and are guaranteed to find the lowest fares, along with enjoying additional benefits including access to all fare options, fare sales and promotions; the ability to earn 2x TrueBlue points and participate in Points Pooling; seamless seat selections; 24/7 direct access to JetBlue’s customer service channels; and more. Later in 2025, EvenMore will become a fare option across all booking websites. Currently, customers who book on third party channels can add EvenMore after purchase. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and Europe. For more information and the best fares, visit jetblue.com. 1. EvenMore® will be available on all JetBlue aircraft except its Embraer 190 fleet, which will be phased out in 2025. 2. Limited to three free alcoholic beverages. Not available on flights operating with express or no inflight service (flights under 250 miles) or where prohibited by law. Must be 21 years of age or older to consume alcohol. The EvenMore complimentary alcoholic beverage does not stack with the Mosaic beer, wine & liquor Signature Perk, which is limited to three alcoholic drinks per flight for each Mosaic member. 3. Fly-Fi® and live television are available on all JetBlue-operated flights. Coverage area may vary by aircraft. Details on inflight wi-fi and entertainment: www.jetblue.com/flying-with-us 4. Pending availability. For Blue Basic: Before 3/1/2025, at no extra charge during check-in (Mosaic 1) or booking (Mosaic 2 & up). Starting 3/1/2025, excludes Blue Basic.

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