1. Federal judge ruled Google illegally dominated two ad technology markets. 2. DOJ may push for breakup of Google's advertising products. 3. Google faces potential asset sales or changes in business practices. 4. Antitrust ruling may affect Google's market strategies and structures. 5. Trial next week may influence Google's control over search market.
The ruling introduces significant uncertainty surrounding Google's advertising business model. Historical antitrust cases, like Microsoft in the 1990s, show lasting negative impacts on stock value.
The article addresses significant legal challenges to Google's core business, which will likely influence its future performance and valuation.
The ongoing antitrust litigation could impact GOOG's business operations and investor sentiment over a prolonged period. Similar cases in tech sectors typically take years to resolve.