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Juniper Research's Tech Horizon Identifies Number Verification APIs as Major Mover for 2025

1. Juniper Research launched Tech Horizon for Mobile Messaging 2025. 2. Report assesses evolving mobile messaging technologies' future prospects. 3. Key movers include Number Verification APIs, Conversational AI, and RCS Business Messaging. 4. Technologies aim to disrupt SMS market plagued by high costs and fraud. 5. Enterprise demand for SMS decreases due to new technology trends.

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FAQ

Why Bullish?

The report highlights innovative technologies that can revolutionize the messaging space. JNPR may benefit from increasing demand for advanced messaging solutions, similar to past trends in tech adoption.

How important is it?

The article presents significant industry insights that could guide JNPR's strategic decisions. The bullish technologies could position JNPR favorably in the evolving messaging ecosystem.

Why Long Term?

The trends identified in this report may drive sustained growth in market performance over several years. Historical tech disruptions show that early adopters enjoy lasting competitive advantages.

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HAMPSHIRE, United Kingdom, April 02, 2025 (GLOBE NEWSWIRE) -- Juniper Research, the foremost experts in telecommunications market research, is proud to announce the launch of the Tech Horizon for Mobile Messaging 2025. The Tech Horizon is a free resource, delivering an independent assessment of how a particular group of technologies is evolving. Evaluating how they are likely to develop into the future, it provides the industry with a guide to future prospects. Juniper Research positions each technology as either ‘above the line’ or ‘below the line’, dependent on whether our analysts believe they are meeting or failing expectations. In the case of mobile messaging and the substantial amount of disruption to long-established messaging markets, the Mobile Messaging Tech Horizon has been launched at a critical time for the sector. Top 3 Moving Mobile Messaging Technologies As part of the report, our expert analysts have identified three ‘Major Movers’ in the mobile messaging market, ranked by their anticipated increase in market performance over the next 12 months. For 2025, we have identified the following technologies: Number Verification APIsConversational AIRCS Business Messaging The three technologies identified have the potential to significantly disrupt the SMS business messaging market, currently plagued by high termination costs and fraud. Sam Barker, VP of Telecoms Market Research at Juniper Research, remarked: “Artificially inflated traffic, Apple’s roll-out of RCS, and the rise of identity APIs are all reducing enterprise demand for SMS business messaging traffic. Not only does our Tech Horizon provide our outlook for disruptive potential of these technologies, but also define which technologies are primed for substantial growth.” About Juniper Research Juniper Research provides market sizing and forecasting, competitive analysis, strategic assessment, and business modelling to the world’s leading operators, platforms, and vendors; enabling them to recognise today’s shifting markets and seize tomorrow’s opportunities. Whatever the sector, our clients benefit from actionable knowledge and insight, delivered by experienced industry experts, and backed by robust and dependable forecasting models. Contact Sam Smith, Press Relations T: +44(0)1256 830002 E: sam.smith@juniperresearch.com  A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/23f579c1-c891-4850-bd4e-a563bf84e8d6

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