1. U.S. seeks to break up Google's advertising technology business. 2. Justice Department deems Google's market share as dangerously monopolistic. 3. Potential divestiture could alter Google's business structure significantly. 4. Google argues breakup threatens privacy and security protections. 5. Company faces another lawsuit regarding its monopoly in search.
The pressure for divestiture seriously challenges Google's advertising revenue model. Similar historical efforts have historically resulted in significant stock price declines for tech giants facing antitrust scrutiny.
The article details imminent legal challenges that threaten Google's key business model, directly influencing investor sentiment and stock performance.
The ramifications of a breakup could fundamentally alter GOOG's operations. Over time, such structural changes can instigate prolonged volatility in stock performance.