Kellogg Looks to Donut Holes to Plug Leaks in US Market Share
1. Kellogg's new donut-inspired cereal aims to regain US market share. 2. CEO claims innovation and pricing strategies are essential for recovery. 3. Kellogg's Q4 earnings surpassed expectations despite losing 0.4% market share. 4. Projected EBITDA growth of 4% to 6% for 2024, excluding tariffs effects. 5. Sales down 2.8% in Q4, with a significant drop in Special K.