1. Kevin Guest promotes self-improvement during September's Self-Improvement Month. 2. The U.S. self-improvement industry is valued at $12 billion annually. 3. Guest emphasizes personal growth for resilience and success. 4. He shares strategies for self-improvement, including life audits. 5. Proceeds from his book support feeding hungry children.
The promotion of self-improvement aligns with USANA's health and wellness focus, potentially increasing brand visibility and customer engagement, thus boosting sales. As seen with other wellness brands that have embraced similar initiatives, this could lead to positive market reactions and enhanced trust in the brand.
This article highlights a key company figure promoting self-improvement and wellness, touching on critical aspects of USANA's values and mission. The potential for increased consumer engagement and community support enhances its relevance to USNA's business prospects.
The emphasis on personal growth and wellness builds long-term brand loyalty and customer base expansion. Similar initiatives in the past have shown that sustained engagement in health-related campaigns can yield significant benefits over time.
USANA Health Sciences Executive Chairman Shares Insights
for September's Self-Improvement Month
SALT LAKE CITY, Sept. 2, 2025 /PRNewswire/ -- In celebration of September's Self-Improvement Month, Kevin Guest, Executive Chairman of USANA Health Sciences (NYSE:USNA), is inspiring individuals to take meaningful steps toward personal growth and self-betterment. With the U.S. self-improvement industry valued at $12 billion annually, this month is a reminder that the journey to becoming our best selves is both a personal and collective endeavor.
"True success isn't just about achieving your goals; it's about living a life of purpose, harmony, and fulfillment," said Guest. "Self-Improvement Month is the perfect time to reflect on where we are and where we want to be. It's about taking small, consistent steps that lead to big, transformative changes."
The Power of Preparation: A Personal Story
Guest's own journey underscores the importance of self-improvement. In his bestseller, All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony, he recounts a pivotal moment early in his career. While running a video production business, Guest faced a challenging project with a client whose payment checks repeatedly bounced. Despite the financial strain, this experience taught him invaluable lessons about preparation, integrity, and trusting his instincts.
"Had I not been investing in myself, such as reading business books, attending workshops, and honing my skills, I wouldn't have been equipped to navigate those challenges," Guest said. "Opportunities are always there for the prepared. That's why self-improvement is so critical; it's the foundation for resilience and success."
Observing Self-Improvement Month
Guest encourages everyone to embrace the spirit of self-improvement with three unique ways that often fly under the radar:
1. Conduct a "Life Audit" with a Trusted Friend. "This might be bold, but instead of just journaling or reflecting solo, invite a trusted friend or mentor to help you audit your life," Guest said. "Break it into categories like health, relationships, career, and personal growth. Have an honest conversation about what's working, what's not, and where you can improve. This external perspective can uncover blind spots and provide actionable insights you might miss on your own."
2. Create a "Reverse Bucket List." "Flip the bucket list concept and make a list of everything you've already accomplished—big or small," he said. "Reflecting on your past wins can boost your confidence and help you identify success patterns you can replicate in future self-improvement efforts. It's a great way to celebrate progress while setting the stage for new goals."
3. Learn a "Survival Skill." Self-improvement isn't just about mental or emotional growth. It can also mean becoming more self-reliant. Take a class or watch tutorials on practical survival skills like basic first aid, cooking a new cuisine, or even learning how to sew or fix household items. These skills not only boost confidence but also prepare one for unexpected situations.
"Self-improvement is empowering because it reminds us that we have the power to shape our lives," said Guest. "Whether it's starting a new habit, learning a skill, or simply taking time to reflect, every self-improvement step forward is a step toward harmony."
More inspiring improvement examples are shared throughout All the Right Reasons, where all proceeds go to feeding hungry children. Each book purchase provides 40 meals. For more information, visit www.kevinguest.com.
ABOUT USANA HEALTH SCIENCES
USANA Health Sciences (NYSE:USNA), a global leader in health and wellness products, has long recognized the importance of social wellness in building a successful business. From its 1992 founding, USANA has focused on clear and concise communication to build trust with its customers and distributors in 25 countries. For more information about USANA Health Sciences and its dedication to promoting health, wellness, and entrepreneurial success, visit USANA.com.
MEDIA CONTACT
Tim Brown, Candid Communications
tim@candidcom.com
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SOURCE USANA