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Kim Kardashian partners with Nike on new Skims brand

1. Nike partners with Skims to launch a female-focused brand. 2. NikeSKIMS offers fitness clothing, shoes, and accessories with extended sizing. 3. The brand targets a U.S. launch in spring and a global release next year. 4. Kardashian emphasizes innovation and inclusivity in the partnership initiative. 5. The collaboration aims to expand Nike's women's segment for long-term viability.

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FAQ

Why Bullish?

The collaboration with Skims could significantly boost Nike's women’s market share, echoing successful partnerships with other brands in the past.

How important is it?

The collaboration signifies a shift in product offerings, which can enhance brand visibility and consumer appeal.

Why Long Term?

The strategic focus on women's fitness apparel positions Nike for sustained growth over the coming years.

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