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Kinetic Business Deploys Calix SmartBiz To Power Productivity Gains for Businesses in 18 States

1. Calix's SmartBiz enhances connectivity for small businesses nationwide. 2. Kinetic Business rapidly deployed SmartBiz across 18 states in six months. 3. The platform meets demands for speed, reliability, and cybersecurity among small businesses. 4. SmartBiz simplifies management and reduces operational costs for broadband service providers. 5. Calix aims to improve the productivity and profitability of local businesses.

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FAQ

Why Bullish?

The launch of SmartBiz is likely to attract more small business customers, boosting CALX's revenues significantly. Previous product improvements led to increased market share for CALX in similar situations.

How important is it?

The introduction of a product specifically for small businesses signifies growth potential for CALX. Such initiatives generally correlate with improved financial performance and investor confidence.

Why Long Term?

The integration of SmartBiz into Kinetic Business’s offerings will likely enhance CALX's market position over time. As businesses rely on digital connectivity, sustained demand is expected.

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SAN JOSE, Calif.--(BUSINESS WIRE)--Calix, Inc. (NYSE: CALX) announces that Kinetic Business, a leading fiber internet provider, has launched Calix SmartBiz™ to boost productivity and operational efficiency for businesses in small towns and big cities. SmartBiz, integrated with the cloud-enabled Calix Broadband Platform, is a purpose-built solution that enables broadband service providers (BSPs) to quickly expand their small business markets. SmartBiz is easy to deploy, manage, and scale while keeping operational expenses low thanks to Calix Cloud insights. With support from the award-winning Calix Success team, Kinetic Business deployed SmartBiz in six months—branded as Business Ready Internet—across 18 states, from Pennsylvania to New Mexico. Their small business customers can now benefit from reliable Wi-Fi, advanced network management, robust security, 24/7 local support, and access to the easy-to-use Business Ready app. Rather than purchasing disparate point solutions, they can rely on one product for their connectivity needs. “When we first met with Calix, our team discussed the need for an all-in-one broadband solution to help small businesses thrive,” said Art Nichols, chief technology officer at Kinetic Business. “Today, we are proud to introduce Business Ready Internet—an all-in-one connectivity solution designed to boost productivity, secure operations, and improve profitability for the businesses we serve.” Kinetic Business, a Calix customer since 2018, has invested millions into local communities to expand their fiber network. With a deep commitment to enhancing personal connections with business customers, Kinetic Business has exhibited exceptional diligence in understanding and addressing the unique challenges small businesses face. A Kinetic Business survey report uncovered that speed (36 percent), and reliability (35 percent) are top internet priorities for small businesses. Moreover, 60 percent of U.S. small businesses cite cybersecurity as a top concern. Responding to these needs, Calix continuously enhances SmartBiz with advanced security features like automated alerts and anti-spam compliance tools so BSPs can more easily support and protect small businesses. Utilizing the Smart Start for SmartBiz program from Calix Success, Kinetic Business launched their new small business offering in six months rather than the years typically required for a custom solution. Calix success managers helped the Kinetic Business team facilitate a SmartBiz trial in Lexington, Kentucky, align stakeholders on project timelines, and develop customized resources, including best practices and a pre-launch checklist. They also delivered targeted training for frontline teams and collaborated on marketing strategies and sales enablement materials to ensure a successful launch. “We are equipping local businesses to stay competitive in a digital-dependent economy,” said Nichols. “Unlike repurposed residential offerings, Business Ready Internet (built on SmartBiz) directly addresses small business needs like fast and reliable internet, advanced Wi-Fi and cybersecurity, and seamless network management. With help from Calix, we accelerated our timeline so our customers could benefit sooner.” “Small business owners already juggle countless responsibilities—they need a solution that is simple to manage, offers advanced security, and delivers reliable network features for their business, employees, and customers,” said Michael Weening, president and chief executive officer at Calix. “SmartBiz deploys quickly and efficiently, enabling Kinetic Business to make a measurable impact on local small businesses by delivering the highest level of service at the highest margins. Plus, our award-winning Calix Success team ensures ongoing support with customized plans and best practices. We’re proud to partner with Kinetic Business as they strengthen small businesses nationwide, leveraging their local expertise to drive growth and differentiation in crowded broadband markets.” Learn how BSPs are deploying Calix SmartBiz to strengthen small businesses in their communities. About Calix Calix, Inc. (NYSE: CALX)—Calix is a platform, cloud, and managed services company. Broadband service providers leverage Calix’s broadband platform, cloud, and managed services to simplify their operations, subscriber engagement, and services; innovate for their consumer, business, and municipal subscribers; and grow their value for members, investors, and the communities they serve. Our end-to-end platform and managed services democratize the use of data—enabling our customers of any size to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities. This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov. Calix and the Calix logo are trademarks or registered trademarks of Calix and/or its affiliates in the U.S. and other countries. A listing of Calix’s trademarks can be found at https://www.calix.com/legal/trademarks.html. Third-party trademarks mentioned are the property of their respective owners.

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