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Klaviyo Announces the Only CRM Built For B2C

1. Klaviyo launches a new B2C CRM targeting consumer brand customer service. 2. Expands beyond marketing through a unified, data-driven platform offering.

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FAQ

Why Bullish?

The expansion into customer service with an integrated CRM enhances product diversification and cross-selling opportunities. Historical instances of software companies broadening their offerings have led to improved investor sentiment and revenue growth.

How important is it?

The new CRM product directly enhances Klaviyo’s value proposition and competitive stance, potentially leading to substantial market share gains in the evolving CRM space.

Why Long Term?

While initial market reaction may be moderate, the platform’s unified approach can drive long-term customer retention and recurring revenues, solidifying market leadership over time.

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CRMSHOP
BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for consumer brands. This marks a major step for Klaviyo as it expands beyond marketing into customer service. The all-in-one platform—made up of Klaviyo Marketing, Klaviyo Analytics, and Klaviyo Service and powered by Klaviyo Data Platform (KDP)—will help brands increase enga.

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